03_Eleni Chourdaki Children Psychologist_Logo Design

Brand identity for Eleni Chourdaki psychologist and psychotherapist based in Athens specialized in psychotherapy with children and adolescents.
The general concept is based on the sense of trust, transparency, reliability, grounding, steadiness and layering since psychotherapy works with different layers of reading and multiple approaches almost like when you welcome someone in, you are offering different kinds of sets as you go through.

Hence the idea to create a graphic universe that could allow various and unique shapes which can be connected in multiple and sometimes unexpected configurations to express the journey and the engagement between the therapist and patients and provide a safe and regular space for them to express and explore difficult feelings.
The chosen palette has 4 colours from a more neutral light beige to a deep burgundy to suggest a chromatic evolution that can express a range of feelings and at the same time give a sense of warmth and comfort