With over 25 years of experience in CRO, SEO, Development, UX, e-commerce, and digital growth, I bring a proven ability to manage campaigns, communicate with agency partners, and deliver measurable ranking and revenue impact. My background uniquely combines agency-style SEO strategy, white-label style partner work, and technical expertise, which may align directly with your needs.
As the founder of MarginWalkers, I have provided CRO, SEO, UX & development consulting and services, acting as an embedded strategist for their clients and internal stakeholders. I’ve conducted technical audits, keyword research, content optimization, and link-building strategies—while creating structured documentation and reporting that helps partners communicate results clearly to their clients. For example, I delivered a +33.8% traffic lift in just 3 months for a fintech client and doubled weekly organic sessions for a SaaS platform through SEO and CRO initiatives.
Previously, at a large e-commerce marketplace, I built an SEO-first culture, driving 1700% organic traffic growth in two years, and implemented CRO-driven SEO strategies that recovered $500K in revenue in 30 days. These experiences taught me how to set realistic expectations, communicate the “bigger picture” of SEO to clients & executives, and ensure campaigns deliver long-term business impact.
I am highly experienced with many CRO, SEO & analytics tools including similar tools to Ahrefs, Screaming Frog, GA4, and Agency Analytics, and I regularly use AI tools like Claude, ChatGPT & Gemini to improve efficiency in reporting and research. My technical foundation (Full stack dev, Shopify Plus Liquid, APIs, site architecture, etc) allows me to go deeper than standard SEO audits and validate recommendations against platform realities.
Marketing Consulting • SaaS Development • Web Design • Web Development • User Experience Design (UED) • Enterprise Content Management • Custom Software Development • Business Analytics • Search Engine Optimization (SEO) • AI Search Optimization
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