I’m Maricarmen Schroeder, a design, communication, and digital strategy professional with hands-on experience across corporate environments, banking, and the education sector. I combine creativity and strategic thinking to craft campaigns, content, and events that connect with diverse audiences—turning complex goals into clear, functional solutions with measurable impact. I’ve led website redesigns, built institutional communication initiatives, and coordinated nationwide events while keeping message, experience, and operational delivery aligned. From developing multi-platform digital campaigns and newsletters to producing executive presentations and internal engagement programs, I enjoy working end-to-end to make brands and organizations feel cohesive, modern, and effectively communicated.

MARICARMEN SCHROEDER

I’m Maricarmen Schroeder, a design, communication, and digital strategy professional with hands-on experience across corporate environments, banking, and the education sector. I combine creativity and strategic thinking to craft campaigns, content, and events that connect with diverse audiences—turning complex goals into clear, functional solutions with measurable impact. I’ve led website redesigns, built institutional communication initiatives, and coordinated nationwide events while keeping message, experience, and operational delivery aligned. From developing multi-platform digital campaigns and newsletters to producing executive presentations and internal engagement programs, I enjoy working end-to-end to make brands and organizations feel cohesive, modern, and effectively communicated.

Available to hire

I’m Maricarmen Schroeder, a design, communication, and digital strategy professional with hands-on experience across corporate environments, banking, and the education sector. I combine creativity and strategic thinking to craft campaigns, content, and events that connect with diverse audiences—turning complex goals into clear, functional solutions with measurable impact.

I’ve led website redesigns, built institutional communication initiatives, and coordinated nationwide events while keeping message, experience, and operational delivery aligned. From developing multi-platform digital campaigns and newsletters to producing executive presentations and internal engagement programs, I enjoy working end-to-end to make brands and organizations feel cohesive, modern, and effectively communicated.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Coordinación de Diseño Gráfico, Comunicación y Eventos at SIENA EDUCACIÓN
December 1, 2024 - Present
Coordinación de diseño, comunicación y producción de eventos para entornos educativos. Trabajo en coherencia entre mensaje, identidad visual y experiencia, además de la ejecución operativa de contenidos y materiales para distintas audiencias.
Graphic Design, Communication & Events Coordinator at SIENA EDUCACIÓN
December 1, 2024 - Present
Design and execution of communication strategies for educational projects nationwide, including institutional and training campaigns; creative and operational coordination of events (congresses, festivals, and educational programs); development of multi-platform digital campaigns; leadership in project conceptualization and storytelling for public initiatives and institutional collaborations; production and supervision of communication materials; development of internal communication strategies for the corporate office and business units, strengthening organizational cohesion.
Graphic Design, Communication & Events Coordinator at SIENA Educación
December 1, 2024 - Present
Lead the design and implementation of national communication strategies for education and social awareness projects. Oversee creative development for large-scale events — such as film festivals, think tanks, and training programmes — ensuring coherence across visual identity and message. Coordinate multi-platform campaigns to strengthen visibility, engagement, and institutional positioning.
Gerencia en Diseño Gráfico Sr. at TRAXIÓN
November 1, 2021 - December 1, 2024
Liderazgo en diseño y ejecución de estrategias de comunicación para proyectos educativos a nivel nacional. Coordinación creativa y operativa de eventos (congresos, festivales y programas educativos), desarrollo de campañas digitales multiplataforma (redes, newsletters, prensa y plataformas educativas) y dirección de narrativa y coherencia visual. Además, gestión de comunicación interna para fortalecer cohesión organizacional, coordinación de eventos de engagement y optimización de newsletters mensuales, con producción de materiales corporativos y presentaciones ejecutivas alineadas a marca.
Senior Graphic Design Manager at TRAXIÓN
November 1, 2021 - December 1, 2024
Design and execution of communication strategies for educational projects nationwide; creative and operational coordination of events; development of multi-platform digital campaigns (social media, newsletters, press, and educational platforms); leadership in project conceptualization and storytelling for public initiatives and institutional collaborations; production and supervision of communication materials; internal communication strategies for the corporate office and business units; coordination of internal events and monthly internal newsletters.
Senior Graphic Design Manager at Traxión
November 1, 2021 - December 1, 2024
Directed communication and design projects across multiple business units. Developed internal campaigns that enhanced engagement and brand consistency. Led BTL advertising, internal events, and corporate presentations. Managed the company's integrated annual report, aligning visuals and strategy for clear stakeholder communication.
Product Analyst y Diseño Gráfico at Citibanamex - ULTRASIST
March 1, 2018 - November 1, 2021
Gestión y mejora continua del portal Transfer, asegurando funcionalidad y experiencia de usuario. Lideré rediseño UX/UI del sitio, análisis y segmentación de bases de datos para campañas, desarrollo y mantenimiento de contenido digital y coordinación de campañas promocionales alineadas a objetivos comerciales.
Product Analyst & Graphic Designer at CITIBANAMEX - ULTRASIST
March 1, 2018 - November 1, 2021
Managed the Transfer web platform and the Saldazo promotional campaigns. Improved UX and content to ensure consistent user experience and stronger brand recognition. Analysed user data to optimise marketing strategies and led the redesign of the platform for better usability and performance.
Diseño Gráfico y Community Manager at Distrito Web
September 1, 2016 - March 1, 2018
Diseño y desarrollo de sitios web desde conceptualización hasta implementación con foco en experiencia de usuario. Creación de identidad visual y campañas para múltiples clientes, gestión de redes sociales y desarrollo de contenido estratégico para aumentar visibilidad y engagement, incluyendo campañas digitales y newsletters.
Graphic Designer & Community Manager at DISTRITO WEB
September 1, 2016 - March 1, 2018
Developed websites and branding projects from concept to launch. Designed visual campaigns and managed social media for multiple clients, improving engagement and online presence through cohesive creative strategies.

Education

Master’s in Corporate Communication and Digital Marketing at Next Educación, Madrid
January 11, 2030 - April 15, 2026
Master’s in Strategic Communication Management at Universidad La Salle, Mexico City
January 11, 2030 - April 15, 2026
Master’s in UX Design at Central Academy, Mexico City
January 11, 2030 - April 15, 2026
Diploma in Community Management at Colegio Mexicano de Diseño, Mexico City
January 11, 2030 - April 15, 2026
Bachelor’s Degree in Graphic Design at Universidad de Londres, Mexico City
January 11, 2030 - April 15, 2026
Master’s Degree in Corporate Communications and Digital Marketing at Next Educación
January 11, 2030 - May 18, 2026
Master’s Degree in Corporate Communications at Universidad La Salle
January 11, 2030 - May 18, 2026
Diploma in UX Design at Central Academy
January 11, 2030 - May 18, 2026
Diploma in Community Management at Colegio Mexicano de Diseño
January 11, 2030 - May 18, 2026
Grado en Diseño Gráfico at Universidad de Londres
January 11, 2030 - May 18, 2026
Máster en IA generativa (para creativos) at Founderz, Microsoft y Magnific
January 11, 2030 - September 21, 2026
Máster en DirCom y Marketing Digital at Next Educación (Universidad La Salle)
January 11, 2030 - September 21, 2026
Máster en DirCom corporativa at Universidad La Salle
January 11, 2030 - September 21, 2026
Grado en Diseño Gráfico at Universidad de Londres
January 11, 2030 - September 21, 2026
Master’s Degree in Generative AI for Creatives at Founderz, Microsoft and Magnific
January 11, 2030 - September 21, 2026
Master’s Degree in Corporate Communications and Digital Marketing at Next Educación (La Escuela de Next Educación)
January 11, 2030 - September 21, 2026
Master’s Degree in Corporate Communications at Universidad La Salle
January 11, 2030 - September 21, 2026
Bachelor’s Degree in Graphic Design at University of London
January 11, 2030 - September 21, 2026

Qualifications

Master’s Degree in Corporate Communications and Digital Marketing
January 11, 2030 - May 18, 2026
Master’s Degree in Corporate Communications
January 11, 2030 - May 18, 2026
Diploma in UX Design
January 11, 2030 - May 18, 2026
Diploma in Community Management
January 11, 2030 - May 18, 2026
Community Manager (certificación)
January 11, 2030 - September 21, 2026
Diseño UX (certificación)
January 11, 2030 - September 21, 2026
IA para Pymes (certificación)
January 11, 2030 - September 21, 2026
Community Management Certification
January 11, 2030 - September 21, 2026
UX Design Certification
January 11, 2030 - September 21, 2026
AI for SMEs Certification
January 11, 2030 - September 21, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Financial Services, Other