Mariam Ibrahim

Hi, I’m Mariam— a Growth Marketing Consultant specialising in paid social, app marketing, and creative strategy. I help startups and brands scale by combining performance-driven campaigns with tailored creative that resonates across global markets. With hands-on experience managing six-figure ad budgets, launching apps in competitive regions, and optimising App Store/Play Store presence, I bring both strategic oversight and executional expertise to every project.

I’ve worked on youth-focused campaigns, international product launches, and digital growth projects that have reached millions of users. My approach is collaborative and data-informed: I dig into audience insights, test creative directions, and continuously optimise to drive measurable results. If you’re looking for someone who can help you acquire users, refine your digital presence, and unlock sustainable growth, let’s connect.

Selected Projects & Experience

Growth Marketing Manager (Consultant) — Goodwall (2025–present)

Driving paid social, ASO, and partnerships for global youth engagement campaigns with partners like HP Inc.

Managed $400k multi-country campaign across Nigeria, Kenya, South Africa, and Brazil.

Performance Marketing Consultant — Muslim Marriage App (2022–2024)

Led user acquisition strategy for MENA/GCC (Egypt, UAE, Saudi Arabia).

Built and executed paid social launch, localised creatives, and optimised app store listings.

Freelance Digital Marketing Projects (2020–2022)

Designed and executed paid media, social content, and ASO strategies for startups in lifestyle, education, and community sectors.

Education & Certifications

Master of Strategic Marketing — University of Wollongong in Dubai

B.Sc. in Business Administration — American University of Sharjah