I'm a social media and content expert with 13 years of experience across all major social media platforms, both paid and organic, with recent work incorporating wider digital elements and campaigns across B2B, property, security, consumer brands, restaurants, retail, financial, beauty, FMCG and delicate sectors such as pharmaceutical. I've led community management and content creation for brand pages across multiple sectors and I'm eager to use my experience to impact social media campaigns and digital marketing strategies for clients and organisations. Working for both large organisations and smaller marketing and PR agencies at Account Executive, Senior Executive and Social Media Manager level has given me a strong understanding of how partnerships work and how digital touchpoints outside of social media can be integrated to create comprehensive strategies.

Mark Solesbury

I'm a social media and content expert with 13 years of experience across all major social media platforms, both paid and organic, with recent work incorporating wider digital elements and campaigns across B2B, property, security, consumer brands, restaurants, retail, financial, beauty, FMCG and delicate sectors such as pharmaceutical. I've led community management and content creation for brand pages across multiple sectors and I'm eager to use my experience to impact social media campaigns and digital marketing strategies for clients and organisations. Working for both large organisations and smaller marketing and PR agencies at Account Executive, Senior Executive and Social Media Manager level has given me a strong understanding of how partnerships work and how digital touchpoints outside of social media can be integrated to create comprehensive strategies.

Available to hire

I’m a social media and content expert with 13 years of experience across all major social media platforms, both paid and organic, with recent work incorporating wider digital elements and campaigns across B2B, property, security, consumer brands, restaurants, retail, financial, beauty, FMCG and delicate sectors such as pharmaceutical. I’ve led community management and content creation for brand pages across multiple sectors and I’m eager to use my experience to impact social media campaigns and digital marketing strategies for clients and organisations.

Working for both large organisations and smaller marketing and PR agencies at Account Executive, Senior Executive and Social Media Manager level has given me a strong understanding of how partnerships work and how digital touchpoints outside of social media can be integrated to create comprehensive strategies.

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Work Experience

Director/Freelance Social Media Manager at Eight Five Marketing
March 1, 2020 - Present
Director/Freelance Social Media Manager; established as an independent consultant during the pandemic, offering social media and digital marketing services to businesses of all sizes. Services include content creation/copywriting, community management, social media and digital strategy development, analytics/insight, advertising management, social media health checks and training. Helped B2B and consumer brands to launch online followings and to embed social as a core marketing element; collaborated with B2B marketing agencies across strategy, content creation and community management, and led paid social support. Delivered training, audits, strategies and content creation/management for brands across FMCG, consumer electronics, automotive, clothing, and more, including sensitive industries such as crypto, finance, pharmaceutical and healthcare.
Social Media and Digital Manager at TCC
March 1, 2020 - October 20, 2025
Go-to person within the agency for social media insight, advice and strategy creation. Managed the Digital Team with a Social Media Executive and a website developer as direct reports. Created bespoke paid and organic campaigns; wrote and oversaw all social and digital copy; managed the agency website; performed SEO audits; developed digital and social strategies based on briefs, budgets and timelines; led post-campaign reporting and learnings.
Social Media and CRM and Content Manager at Tefal
February 1, 2019 - October 20, 2025
Led social media for the UK brand; managed relationships with creative agencies; developed monthly organic social content; managed paid media budgets; supported CRM email marketing; oversaw external agencies handling Above The Line, PPC and SEO activity; collaborated with the rest of the Digital Team on production and campaign management for CRM. Key Achievements: Created six monthly product-specific campaigns with a Campaign CPC of £0.15 (vs £0.21 prior); improved customer service response times on social media to 10–15 minutes.
Social Media Manager at Twogether
July 1, 2018 - October 20, 2025
Single point of contact for all social media activities. Created and executed bespoke campaigns with target audiences, copy and platform recommendations; developed organic and paid content plans; trained sales and marketing teams; managed agency profiles and ensured content was optimised for social platforms. Achievements include becoming an LinkedIn Champion through successful sponsored campaigns and delivering a video-driven LinkedIn/Facebook campaign with CPV £0.04 and reach of ~1.2 million.
Senior Social Media Executive at Volume
March 1, 2017 - October 20, 2025
Part of a 3-person social media team delivering community management, client liaison, and campaign execution from concept to delivery. Led copywriting and content strategy across channels; conducted audits with Sysomos, Hootsuite, Radian6, Salesforce and Google Analytics; achieved notable results including a Plantronics B2B to B2C campaign reaching 12.8 million users, a user-generated content competition with 124 entrants, and 1,500 additional visits to client sites. Improved content reach and engagement by 15% over 12 months.

Education

GCSEs at St Crispin’s Secondary School
January 1, 2001 - January 1, 2001
AS Level Geography at St Crispin’s Secondary School
January 1, 2002 - January 1, 2002
A Levels in History, Philosophy and Ethics and General Studies at St Crispin’s Secondary School
January 1, 2003 - January 1, 2003
Bachelor's degree in History and Media at De Montfort University
September 1, 2005 - June 1, 2008

Qualifications

GCSEs
January 1, 2001 - January 1, 2001
AS Level Geography
January 1, 2002 - January 1, 2002
A Levels in History, Philosophy and Ethics and General Studies
January 1, 2003 - January 1, 2003
Bachelor's degree in History and Media
September 1, 2005 - June 1, 2008

Industry Experience

Consumer Goods, Retail, Financial Services, Healthcare, Life Sciences, Real Estate & Construction, Professional Services