Mark Bilotta

Digital Marketing Consultant at Rutgers Institute for Corporate Social Innovation

Provides marketing guidance for LinkedIn content on an as-needed basis. Created LinkedIn and Instagram content for the Corporate Social Innovation Excellence Awards Campaign; led branding efforts including a new logo for RICSI's Instagram profile; contributed visuals for the Annual Sustainable Living Empowerment Conference program; produced a data-driven content campaign that influenced audience engagement and event positioning. Wrote revisions to the Rutgers Business School UN PRME SIP Report to align with the PRME 2.0 framework, emphasizing measurable impact and institutional credibility. Created a logo and branded identity for RICSI's Instagram profile to strengthen brand recognition.

Social Media Marketer & Substitute Teacher at Voyagers Community School

Managed content performance across Facebook, Instagram, X/Twitter, TikTok, and YouTube; designed high-impact templates for social channels; supported classroom activities as a substitute teacher during the period.

Social Media Marketer (Spring Campaign) at Colonial Nursery and Landscaping

Managed the store's Facebook and Instagram accounts to promote seasonal garden products; designed high-impact post templates in Canva and Adobe Photoshop; created and sent weekly promotional emails using Constant Contact; supported brand positioning through visual assets.

Social Media Marketer at Voyagers Community School

Managed the school's Facebook and Instagram accounts, promoted seasonal garden products, designed high-impact templates in Canva and Adobe Photoshop, and developed data-driven social strategies to engage audiences.