Available to hire
Certified across Google’s AI, Ads Marketing, and Analytics suite, I bring over seventeen years of experience leading SEO and digital performance strategies across multiple brands within B2B and SaaS sectors. I specialise in developing and delivering data-driven SEO strategies that align technical precision with commercial outcomes, spanning GA4, Tag Manager, Adobe Analytics, and advanced AI-led optimization tools.
My background includes full-funnel campaign management, from landing page development and on-page optimization to multi-channel acquisition through SEO, Google Ads, Facebook Ads, and TikTok Ads. I have a proven record of scaling organic visibility, driving qualified traffic, and generating measurable revenue growth. I combine strategic oversight with hands-on execution, creating advanced reporting frameworks that connect search performance to business impact. I also enjoy collaborating cross-functionally with content, RevOps, and sales teams to embed SEO best practice across organizations and ensure visibility translates into long-term commercial success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Integration Developer at Big Group
August 1, 2025 - August 1, 2025Designing and delivering integrations for APIs, web platforms, and internal systems to streamline workflows and improve performance measurement. Led development of an AI-powered SEO analysis tool that benchmarks websites against latest standards. Built backend and application that automated the company’s weekly newsletter using AI to generate content aligned with brand guidelines.
SEO Manager at Big Group
January 1, 2025 - January 1, 2025Oversee global SEO strategies for high-profile clients, leading a team of SEO Executives; delivered performance marketing campaigns. Integrated Pardot with WordPress, Sitecore and bespoke websites to enable marketing automation and lead tracking. Developed internal SEO reporting frameworks using GA4, Adobe Analytics, and Looker Studio. Managed migrations and event tracking with Google Tag Manager, using SEMrush, Ahrefs, and Screaming Frog to drive ongoing optimization.
Digital Marketing Manager at Prestige Cars Kent
December 1, 2021 - December 1, 2021Led digital marketing strategy combining technical SEO, PPC, and data analysis to drive measurable growth. Rebuilt the management reporting system for website performance by integrating Google Slides, Docs and Sheets, ensuring transparency and more informed decision-making. Achieved a 44% increase in organic traffic and a 476% rise in sales enquiry.
Freelance SEO | PPC | Developer at Self-employed
June 1, 2020 - June 1, 2020Provided consultancy and technical services to automate businesses and golf courses across the UK, developing bespoke back-end applications such as recruitment onboarding portals and vehicle MOT checking systems. Audited and resolved security vulnerabilities; delivered local and national SEO strategies supported by SEMrush and Ahrefs data. Implemented advanced event tracking through Google Tag Manager to enhance performance measurement.
IT & Marketing Manager at Essex Car Company
October 1, 2019 - October 1, 2019Managed the full spectrum of IT in franchise and marketing activities for a busy automotive dealership; led hardware and network upgrades, GDPR compliance, and technology budgeting. Managed PPC, SEO, and social campaigns that drove significant revenue growth; implemented Google Analytics tracking with regular reporting to support data-driven decisions.
IT & Marketing Manager at Broken Screen Repair
April 1, 2015 - April 1, 2015Oversaw IT systems, digital marketing and back-end development to support e-commerce growth. Built a bespoke back-end system to manage orders, notify customers, manage technicians, parts ordering and stock control. Managed Google AdWords, Bing Ads and both local and national SEO campaigns; maintained and enhanced the company website using PHP and MySQL.
IT Analyst at NHS
August 1, 2008 - August 1, 2008Supported IT in infrastructure and provided application and desktop support across NHS Trust locations. Delivered networking upgrades, user support for critical healthcare systems. Key contact for Active Directory implementation for the trust. Supported users in day-to-day application issues for highly available software such as radiology, patient administration, and pathology.
International IT Trainer at Hagemeyer UK Ltd
August 1, 2005 - August 1, 2005Developed and delivered international IT training programs across multiple countries to improve technology adoption for senior leaders.
Education
City & Guilds Electronic Engineering at Havering Technical College
September 1, 1996 - July 1, 1998GCSEs at The Campion School for Boys, Hornchurch, Essex
September 1, 1989 - July 1, 1995Qualifications
Introduction to AI
January 11, 2030 - October 30, 2025Maximize Productivity With AI Tools
January 11, 2030 - October 30, 2025Discover the Art of Prompting
January 11, 2030 - October 30, 2025Use AI Responsibly
January 11, 2030 - October 30, 2025Google AI Essentials
January 11, 2030 - October 30, 2025Use GA4 with other tools and data sources
January 11, 2030 - October 30, 2025Google Analytics Certified
January 11, 2030 - October 30, 2025Manage GA4 data and learn to read reports
January 11, 2030 - October 30, 2025Google Ads Display Certification
January 11, 2030 - October 30, 2025Google Ads Video Certification
January 11, 2030 - October 30, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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