I am a visual and brand designer with nearly 10 years of international experience creating distinctive identities, brand systems, illustrations, editorial layouts, and digital content. My work spans education, artificial intelligence, contemporary culture, music, fashion, food, and technology, combining artistic sensitivity with structured and thoughtful design processes. I enjoy turning complex ideas into clear, engaging visual stories and building cohesive experiences across print and digital channels. I also bring experience in generative AI training data, synthetic brand identity development, UX/UI design, social media content, and collaborative creative workflows, always with empathy, curiosity, and attention to detail.…

Martina Latini

I am a visual and brand designer with nearly 10 years of international experience creating distinctive identities, brand systems, illustrations, editorial layouts, and digital content. My work spans education, artificial intelligence, contemporary culture, music, fashion, food, and technology, combining artistic sensitivity with structured and thoughtful design processes. I enjoy turning complex ideas into clear, engaging visual stories and building cohesive experiences across print and digital channels. I also bring experience in generative AI training data, synthetic brand identity development, UX/UI design, social media content, and collaborative creative workflows, always with empathy, curiosity, and attention to detail.…

Available to hire

I am a visual and brand designer with nearly 10 years of international experience creating distinctive identities, brand systems, illustrations, editorial layouts, and digital content. My work spans education, artificial intelligence, contemporary culture, music, fashion, food, and technology, combining artistic sensitivity with structured and thoughtful design processes.

I enjoy turning complex ideas into clear, engaging visual stories and building cohesive experiences across print and digital channels. I also bring experience in generative AI training data, synthetic brand identity development, UX/UI design, social media content, and collaborative creative workflows, always with empathy, curiosity, and attention to detail.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent

Work Experience

Branding & Visual Designer (AI Datasets) at Wirestock
January 1, 2026 - Present
Architected synthetic brand identities from scratch, including naming, logos, color palettes, typography, and brandbooks, for Generative AI model training. Created and curated structured visual datasets with strong design diversity, stylistic consistency, and adherence to machine-learning guidelines.
Social Media Manager & Visual Content Creator at Associazione Culturale Globart
December 1, 2025 - April 1, 2026
Designed and executed visual and editorial social media strategies for contemporary art exhibitions and cultural events. Produced original digital assets and strategic copy to support community engagement and expand event reach across digital channels.
Social Media Manager & Content Creator at Associazione Culturale Globart
December 1, 2025 - Present
Designed and managed social media content aligned with the association’s cultural identity; created original visual and editorial content, from planning to publishing; collaborated with artists and cultural teams to promote events online; delivered creative copywriting and engaging digital assets; monitored performance and optimized content to increase engagement. Internship with progressive autonomy: consistent and strategic production of digital content.
Freelance Senior Creative Designer & Illustrator at Various Clients
October 1, 2024 - October 1, 2025
Delivered visual identity systems, packaging, custom illustrations, and brandbooks for record labels, fashion brands, food businesses, technology clients, and hospitality venues. Managed complete creative workflows from client discovery and concept research through final print and digital production.
Freelance Creative Designer / Illustrator at Independent / Freelance
October 1, 2024 - October 1, 2025
Created illustrations and graphics for music labels and brands; developed visual identity and illustrations for fashion brands; produced social media content for commercial clients (e.g., pizzerias, restaurants); designed logos and customized graphics for independent artists; produced professional brandbooks on Wirestock, ensuring visual consistency and brand guidelines; advanced use of Adobe Illustrator, Photoshop, and Procreate for all digital projects; managed projects end-to-end, from concept to final delivery; collaborated directly with clients and artists for brief definition, revisions, and final output.
In-House Graphic & UX/UI Designer at Up Learn Ltd
February 1, 2019 - August 1, 2024
Maintained brand integrity across digital platforms, e-learning products, pitch decks, and marketing campaigns. Collaborated with product and engineering teams to improve UX/UI and accessibility across educational interfaces. Designed marketing assets, email campaigns, and promotional materials for B2B and B2C audiences.
Graphic & UX/UI Designer at Up Learn Ltd
February 1, 2019 - August 1, 2024
Managed recurring visual projects as an in-house designer, supporting multiple departments simultaneously. Ensured visual consistency across digital and print channels: online platforms, presentations, and branded materials. Designed assets for e-learning courses, internal documentation, and corporate presentations. Created visual materials for marketing and communications, including social media, newsletters, and campaigns. Collaborated cross-functionally with marketing, content, and communications teams from concept to final delivery. Contributed to UX/UI design of ed-tech platforms, enhancing user experience and content usability.
Graphic and UX/UI Designer at Up Learn Ltd
February 1, 2019 - November 27, 2025
Graphic design for digital and print media, aligned with the company’s visual identity. Development of graphic materials for marketing and external communications (social media, newsletters, campaigns). Creation of visual content for internal use (presentations, documentation, e-learning courses). Ensured visual consistency and cohesive branding across all online and offline channels and formats.
Graphic Designer and Illustrator at Rotary International
December 31, 2018 - December 31, 2018
Graphic design and editorial layout of a magazine on scientific topics. Created illustrations and applied visual storytelling techniques to communicate scientific content on antibiotic resistance in an engaging and accessible way. Interdisciplinary collaboration with experts in the medical and scientific fields. Use of professional software (Adobe Illustrator, InDesign, Photoshop).
Graphic Designer & Scientific Illustrator at Rotary International
January 1, 2018 - December 1, 2018
Translated complex medical and scientific topics into engaging editorial layouts and clear, accessible illustrations for published journals.
Graphic Designer & Illustrator at Rotary International
January 1, 2018 - December 31, 2018
Designed and illustrated visual content, translating complex scientific topics into accessible narratives. Produced editorial layouts and illustrations for a scientific magazine, from concept to final production. Collaborated directly with medical and scientific experts, managing visual execution independently. Contributed to scientific communication through clear and engaging visual solutions.
Graphic and Motion Designer at VALNET inc.
December 31, 2017 - December 31, 2017
Graphic design and animations to support video content based on audio tracks. Creation of video edits using photographs, footage, and animations consistent with the theme. Development of motion graphics to make the content more dynamic and engaging. Teamwork in a creative environment for the production of multimedia content intended for digital platforms.
Graphic & Motion Designer at Valnet Inc.
January 1, 2017 - December 31, 2017
Produced graphic assets and motion graphics for recurring digital video content. Developed animations aligned with editorial tone and audio tracks to increase audience engagement. Collaborated remotely with editors, content creators, and motion designers, respecting shared production timelines. Contributed to creating dynamic, visually engaging digital content optimized for online platforms.

Education

MA at Rainbow Academy
October 15, 2024 - June 10, 2017
BA at University for the Creative Arts
October 15, 2024 - June 10, 2017
Bachelor of Arts in Animation at University for the Creative Arts
January 1, 2014 - January 1, 2017
Master in Digital and Traditional Animation / Concept Art (Character and Environment Design) at Rainbow Academy, Rome
January 1, 2017 - January 1, 2018
Laurea Triennale in Digital & Traditional Animation at University for the Creative Arts – Farnham, UK
January 1, 2014 - January 1, 2017
Master in Character & Environment Design at Rainbow Academy – Rome, IT
January 1, 2017 - January 1, 2018
Art Therapy – Professional Training Course at Nuove Arti Terapie – APIART
January 11, 2030 - March 10, 2026
Art Therapy Diploma, 3-Year Program, Year 2 at Nuove Arti Terapie / APIART
January 11, 2030 - September 23, 2026
Master in Character and Environment Design at Rainbow Academy
January 1, 2017 - January 1, 2018
BA (Hons) Animation at University for the Creative Arts
January 1, 2014 - January 1, 2017
Art Therapy, 3-Year Diploma, Year 2 at Nuove Arti Terapie / APIART
January 11, 2030 - September 23, 2026
Master in Character & Environment Design at Rainbow Academy
January 1, 2017 - December 31, 2018
BA (Hons) Animation at University for the Creative Arts
January 1, 2014 - December 31, 2017

Qualifications

Art Therapy – Professional Training Course
January 11, 2030 - March 10, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Healthcare, Retail, Travel & Hospitality