I'm a detail-oriented Paid Social Specialist with hands-on experience building and optimising campaigns across Meta, TikTok, and Pinterest. I drive performance by blending data-led optimisation, audience targeting, and cross-channel collaboration to expand reach, traffic, and conversions. In my roles, I own end-to-end campaign management, partner with planning, insights, and client teams, and deliver regular performance updates with clear opportunities for improvement. I thrive in fast-paced SaaS and B2B environments and enjoy turning market insights into measurable results.

Mateusz Nowok

I'm a detail-oriented Paid Social Specialist with hands-on experience building and optimising campaigns across Meta, TikTok, and Pinterest. I drive performance by blending data-led optimisation, audience targeting, and cross-channel collaboration to expand reach, traffic, and conversions. In my roles, I own end-to-end campaign management, partner with planning, insights, and client teams, and deliver regular performance updates with clear opportunities for improvement. I thrive in fast-paced SaaS and B2B environments and enjoy turning market insights into measurable results.

Available to hire

I’m a detail-oriented Paid Social Specialist with hands-on experience building and optimising campaigns across Meta, TikTok, and Pinterest. I drive performance by blending data-led optimisation, audience targeting, and cross-channel collaboration to expand reach, traffic, and conversions.

In my roles, I own end-to-end campaign management, partner with planning, insights, and client teams, and deliver regular performance updates with clear opportunities for improvement. I thrive in fast-paced SaaS and B2B environments and enjoy turning market insights into measurable results.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Polish
Fluent

Work Experience

Digital Media Executive at SMG
January 1, 2025 - Present
End-to-end ownership of campaigns, including activation, pacing, optimisation and reporting. Interacting with planning, insights, and client teams as necessary on campaign ideation, campaign planning, booking process, and provide them with regular updates on campaign performance, optimisation, and improvement opportunities.
Marketing Executive at Aulysius
February 1, 2024 - January 31, 2025
Plan and execute cross-platform B2B digital campaigns, using market insights and audience data to optimise performance across channels like LinkedIn and paid social. Create and optimise high-impact digital content, improving traffic, conversions, and brand engagement across web, social, and email for a SaaS environment.
Digital Marketing Executive at Gurkha Cleaning
June 1, 2023 - January 31, 2024
Coordinated project tasks, ensuring adherence to engineering standards and regulations. Conducted comprehensive project analyses, identifying and rectifying discrepancies in engineering designs.

Education

MSc Digital Marketing at Loughborough University London
January 11, 2030 - April 13, 2026
BA Global Business Management at Coventry University London
January 11, 2030 - April 13, 2026

Qualifications

TradeDesk Programmatic 101 Certification
January 11, 2030 - April 13, 2026
HubSpot Certification
January 11, 2030 - April 13, 2026
monday.com Product Badge
January 11, 2030 - April 13, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment