Twine

AI based company web design

Mathan Kumar
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I collaborated with the team of Adatos.Ai to develop their #brand strategy. We studied the founders’ video calls and interviews, researched remote sensing, agriculture and nature-based solutions, and conducted brand archetype analysis, positioning matrix, audience understanding, and competition analysis. We established Adatos.Ai as a Hero Brand and created a visually appealing identity with a guideline document. Finally, we revamped their website with improved navigation, clear value proposition, and brand story.