Mathea Liu
Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media.
About
Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media.
With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions.
Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.
- 3 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Travel & Hospitality
- Non-Profit Organization
- Retail
- Consumer Goods
- Energy & Utilities
- Financial Services
- Healthcare
- Real Estate & Construction
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Work experience· 7 roles
Led paid advertising campaigns across Meta and RedNote Spotlight for energy-saving services, driving lead acquisition and customer growth. Achieved a 50% reduction in ad spend within the first month through structural optimisation, creative iteration, and budget reallocation. Analysed performance metrics (ROAS, CPA, lead quality) and presented actionable insights to senior management; managed weekly ad budget (AUD 5k+) to maximise ROI. Executed A/B tests on ad creatives and CTAs, refined audience targeting, and boosted return on ad spend. Built automated lead capture systems using HubSpot CRM and PandaDoc, integrating hidden UTM tracking and sales funnel workflows to improve attribution accuracy, streamline lead follow-up, and enhance conversion efficiency. Collaborated with designers and copywriters to create high-converting ad creatives and bilingual landing pages (English & Chinese), increasing click-through and conversion rates.
Built a RedNote marketing account using algorithm analysis to support knowledge-based content growth and audience engagement.
Led the marketing campaign for the 15th Australia-China Symposium, achieving 400+ sign-ups and 270 attendees. Managed multi-channel promotion across LinkedIn, WeChat, Facebook, and Eventbrite with measurable performance.
Education
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