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Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media. With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions. Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.…Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media. With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions. Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.

Mathea Liu

Digital Marketer, Growth Marketer, Performance Marketer, +7

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Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media. With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions. Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.…Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media. With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions. Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.

Available to hire

Experienced digital marketer with expertise in strategy development and execution across both Western and Chinese digital platforms, including SEO, SEM, websites, and social media.
With 4+ years hands-on experience in both in-house and agency settings, I am skilled in managing paid media, influencer partnerships, data analysis, and content strategies. I have delivered increased traffic, engagement, and conversions.
Passionate about leveraging AI tools and automation to enhance marketing performance and achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Digital Marketing Manager at 0Carbon

August 1, 2025 - October 13, 2025

Led paid advertising campaigns across Meta and RedNote Spotlight for energy-saving services, driving lead acquisition and customer growth. Achieved a 50% reduction in ad spend within the first month through structural optimisation, creative iteration, and budget reallocation. Analysed performance metrics (ROAS, CPA, lead quality) and presented actionable insights to senior management; managed weekly ad budget (AUD 5k+) to maximise ROI. Executed A/B tests on ad creatives and CTAs, refined audience targeting, and boosted return on ad spend. Built automated lead capture systems using HubSpot CRM and PandaDoc, integrating hidden UTM tracking and sales funnel workflows to improve attribution accuracy, streamline lead follow-up, and enhance conversion efficiency. Collaborated with designers and copywriters to create high-converting ad creatives and bilingual landing pages (English & Chinese), increasing click-through and conversion rates.

Digital Marketing & AI Lead Generation Consultant at AndMine Agency

April 1, 2025 - October 13, 2025

Led AI-powered lead generation initiatives, built automated outreach workflows, developed outreach scripts, ran A/B tests to improve CTR and CVR, and integrated AI tools into CRM systems to boost prospect conversion and efficiency.

Marketing Team Leader at Chinese Association of Professionals and Scholars, Australia (CAPS)

April 1, 2025 - October 13, 2025

Led the marketing campaign for the 15th Australia-China Symposium, achieving 400+ sign-ups and 270 attendees. Managed multi-channel promotion across LinkedIn, WeChat, Facebook, and Eventbrite with measurable performance.

Independent Content Creator at Self-Employed (RedNote Marketing Program)

April 1, 2025 - October 13, 2025

Built a RedNote marketing account using algorithm analysis to support knowledge-based content growth and audience engagement.

Digital Marketing Manager at YepAI - Melbourne

August 1, 2024 - October 13, 2025

Managed paid campaigns across Google, Meta, and LinkedIn, boosting brand impressions and achieving a 33.92% click-to-conversion rate in early market entry. Implemented AI-powered marketing automation, accelerating workflow turnaround and reducing manual workload. Led SEO efforts to raise website authority from 0 to 13 and performed keyword research to sustain performance. Monitored GA4 and DataDog for performance insights and optimized campaigns accordingly. Partnered with product teams for rapid product iteration during soft launch.

Digital Marketing Manager at Balmer Agency - Melbourne

May 1, 2024 - October 13, 2025

SEM management across Google Ads, Meta, and RedNote; ongoing optimisation of CTR, CPC, and conversion rates with A/B testing. Developed and executed SEO strategies to improve 8 client sites' traffic and lead generation (one site achieving 200% increase in clicks). Directed multi-channel marketing initiatives, focusing on ROI, data analysis, and client reporting. Advised Chinese platform strategies (WeChat, RedNote) for market penetration, plus lead content creation and influencer/event marketing.

Co-founder & Performance Lead at MayxDigital

July 1, 2021 - November 13, 2023

• Managed Paid Ads, Social Media Accounts for Clients across RedNote, WeChat, Google, and YouTube, delivering end-to-end services including content creation, website development, and SEO.

Education

Master of Enterprise at The University of Melbourne - Melbourne Business School

February 1, 2019 - October 1, 2020

Bachelor of Business Administration at Dongbei University of Finance and Economics

September 1, 2008 - July 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Non-Profit Organization, Retail, Consumer Goods, Energy & Utilities, Financial Services, Healthcare, Real Estate & Construction