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I’m Mathushan Gnanasegaram, a Product Marketing & Strategy Manager with 6+ years of experience leading go-to-market, pricing, and growth initiatives in SaaS and fintech. I leverage AI platforms (OpenAI, Gemini, CoPilot Studio) and data analysis to accelerate launch quality and adoption, while partnering across Product, Marketing, Sales, Finance, and Engineering to ensure launches run smoothly. I translate insights into clear narratives that drive ARR impact and stakeholder alignment. I’ve built a two-sided marketplace MVP using AI-assisted research, design, and execution, demonstrating end-to-end ownership and bias to action. I’m passionate about turning complex customer needs into simple, outcome-driven value propositions and enabling cross-functional teams to deliver compelling outcomes.…I’m Mathushan Gnanasegaram, a Product Marketing & Strategy Manager with 6+ years of experience leading go-to-market, pricing, and growth initiatives in SaaS and fintech. I leverage AI platforms (OpenAI, Gemini, CoPilot Studio) and data analysis to accelerate launch quality and adoption, while partnering across Product, Marketing, Sales, Finance, and Engineering to ensure launches run smoothly. I translate insights into clear narratives that drive ARR impact and stakeholder alignment. I’ve built a two-sided marketplace MVP using AI-assisted research, design, and execution, demonstrating end-to-end ownership and bias to action. I’m passionate about turning complex customer needs into simple, outcome-driven value propositions and enabling cross-functional teams to deliver compelling outcomes.

Mathushan Gnanasegaram

Brand Strategist, Marketing Strategist, Product Designer, +4

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I’m Mathushan Gnanasegaram, a Product Marketing & Strategy Manager with 6+ years of experience leading go-to-market, pricing, and growth initiatives in SaaS and fintech. I leverage AI platforms (OpenAI, Gemini, CoPilot Studio) and data analysis to accelerate launch quality and adoption, while partnering across Product, Marketing, Sales, Finance, and Engineering to ensure launches run smoothly. I translate insights into clear narratives that drive ARR impact and stakeholder alignment. I’ve built a two-sided marketplace MVP using AI-assisted research, design, and execution, demonstrating end-to-end ownership and bias to action. I’m passionate about turning complex customer needs into simple, outcome-driven value propositions and enabling cross-functional teams to deliver compelling outcomes.…I’m Mathushan Gnanasegaram, a Product Marketing & Strategy Manager with 6+ years of experience leading go-to-market, pricing, and growth initiatives in SaaS and fintech. I leverage AI platforms (OpenAI, Gemini, CoPilot Studio) and data analysis to accelerate launch quality and adoption, while partnering across Product, Marketing, Sales, Finance, and Engineering to ensure launches run smoothly. I translate insights into clear narratives that drive ARR impact and stakeholder alignment. I’ve built a two-sided marketplace MVP using AI-assisted research, design, and execution, demonstrating end-to-end ownership and bias to action. I’m passionate about turning complex customer needs into simple, outcome-driven value propositions and enabling cross-functional teams to deliver compelling outcomes.

Available to hire

I’m Mathushan Gnanasegaram, a Product Marketing & Strategy Manager with 6+ years of experience leading go-to-market, pricing, and growth initiatives in SaaS and fintech. I leverage AI platforms (OpenAI, Gemini, CoPilot Studio) and data analysis to accelerate launch quality and adoption, while partnering across Product, Marketing, Sales, Finance, and Engineering to ensure launches run smoothly. I translate insights into clear narratives that drive ARR impact and stakeholder alignment.

I’ve built a two-sided marketplace MVP using AI-assisted research, design, and execution, demonstrating end-to-end ownership and bias to action. I’m passionate about turning complex customer needs into simple, outcome-driven value propositions and enabling cross-functional teams to deliver compelling outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Product Marketing & Strategy Manager at TouchBistro

May 1, 2023 - December 1, 2025

Led end-to-end GTM execution for payments and partner launches, coordinating Product, Sales, Compliance, Analytics, and Marketing to deliver aligned messaging, enablement, and rollout. Built bundled offerings from scratch, owning positioning, pricing, and GTM narrative, increasing payment attach rate by 27% and transaction conversion by 18% by reframing messaging from feature-led to outcome-driven value across integrated payment workflows. Owned competitive and ecosystem analysis across payments and platform integrations, translating insights into product narratives that positioned TouchBistro within a broader commerce tooling ecosystem, unlocking $500K in incremental annual revenue. Drove cross-functional launch execution by defining GTM plans, success metrics, and reporting cadences, reducing sales cycle time by 15% and improving launch consistency. Led 200+ customer interviews, surfacing adoption and churn drivers and translating insights into roadmap and positioning recommendations

Product Strategy Manager at Premi Foods Ltd.

January 1, 2022 - May 1, 2023

Led end-to-end portfolio analysis and GTM strategy for 10 SKUs, aligning R&D, Supply Chain, and Marketing on margin targets and growth potential—delivering 15% portfolio expansion and accelerating product velocity. Built financial and pricing models in SQL and Excel to forecast unit economics and simulate price-elasticity scenarios, enabling data-driven pricing decisions that raised repeat-purchase by 11% and improved gross margin. Led category pricing and competitor benchmarking to identify opportunity gaps, translating insights into retail pricing and promotion strategies that boosted six-month retention by 16.5%. Designed and tested innovative packaging concepts through structured A/B experiments and consumer-behavior analysis, driving a national rollout that increased brand lift and incremental sales volume.

Product Marketing Manager at Minto Group

April 1, 2020 - January 1, 2022

Led go-to-market optimization for rental products by segmenting audiences and testing messaging, driving a 13% lift in conversion. Built analytics dashboards and ROI models to evaluate campaign performance and inform future GTM decisions, cutting manual reporting by 20%. Optimized a $125K marketing budget, reducing cost per lead by 16% and improving spend efficiency. Standardized funnel and KPI reporting across Marketing, Sales, and Finance to align teams on shared performance goals.

Founder at Kalya (AI-accelerated marketplace)

January 1, 2025 - Present

Designed and launched a two-sided marketplace MVP in six weeks using Next.js and MongoDB, owning positioning, discovery, and execution end to end. Applied AI tools across research, design, analytics, and automation to accelerate delivery and improve quality without an engineering team. Validated product-market fit through 30+ interviews and beta testing, achieving 75% vendor onboarding and shaping the scale-up roadmap.