Fridgy: Brand Identity & App UI for an AI Food-Tech Startup

The brief: A South African food-tech startup had an AI scanning idea: take one photo of an open fridge, get a list of ingredients, then a recipe you can cook tonight. They needed it to become a product people trust and actually cook from.

What I made: Brand identity and wordmark, a 14-slide brand book, the app UI and prototype (scan, recipe, community top 5 and an influencer slot), a responsive website that leads with the mechanic rather than the pitch, and social media launch templates.

The result: A complete brand and product, from first sketch to launch, in three weeks.

“We came in with a camera feature and left with a brand. Spaark designed the scan flow, the wordmark and the launch posts in three weeks.” - Sarah H, Fridgy Founder

![Fridgy colour palette](https://www.twine.net/signin

![Fridgy typography](https://www.twine.net/signin

![Fridgy app screens](https://www.twine.net/signin

![Fridgy ideas and vision](https://www.twine.net/signin

![Fridgy three marks](https://www.twine.net/signin

![Fridgy top 5 meals social post](https://www.twine.net/signin

![Fridgy resident cook social post](https://www.twine.net/signin

Full case study: https://www.twine.net/signin