Matthew

Available to hire

Brand identity, packaging and websites for brands that want to be noticed. 10+ years of design, now leading Spaark.

About

Brand identity, packaging and websites for brands that want to be noticed. 10+ years of design, now leading Spaark.

I’m Matthew, founder and creative director of Spaark, a design studio based in Pretoria, South Africa, working with clients worldwide. I build complete brands: strategy, logo and visual identity, brand guidelines, packaging, websites, app UI and launch campaigns.

Recent work includes a heritage rebrand and three-beer packaging range for Crown Brewing Co., a brand and app for the AI food-tech startup Fridgy, a review portal now used by 150 studios for Loop, and a supplement range and e-commerce site for Ovara. Most projects go from first brief to launch in three to six weeks.

What you get working with me:

  • Senior attention: you work directly with me, not an account manager
  • Strategy first: I learn your business and audience before I design anything
  • Everything you need to launch: brand book, files, templates and a site that converts
  • Clear communication and fast turnaround, whatever your time zone

Need a new brand, or a refresh for one that’s outgrown its look? Send me a message and let’s talk.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

  • Joined October 2026

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Software & Internet
  • Retail

More experts in Pretoria, South Africa

Projects · 5

Spaark: Studio Brand Identity & Agency Website

The brief: My own studio needed a brand that could stand next to the work it shows. Spaark designs for clients in South Africa and around the world, so the identity had to feel confident on a global stage while staying out of the way of the portfolio. What I made: The Spaark wordmark and asterisk spark mark, a 3D glass rendering of the mark in Spaark orange, and the agency website at spaark.co.za, designed and built in WordPress. The site opens on a full-bleed "Digital Agency" hero and leads straight into the work, with full case-study pages for Crown, Fridgy, Loop and Ovara, responsive across desktop and mobile. The same identity carries across Spaark's Instagram and Facebook. The result: One consistent studio brand, from logo to site to socials, and a portfolio that takes clients from first impression to full case study in a couple of clicks. Spaark website about page](https://www.twine.net/signin Spaark social post: Your brand's success is our creative mission](https://www.twine.net/signin Spaark social post: Our framework](https://www.twine.net/signin Spaark social post: Let's talk](https://www.twine.net/signin Spaark social post: We build growth systems](https://www.twine.net/signin Spaark website home page](https://www.twine.net/signin See it live: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +1
Ovara: Supplement Brand, Packaging & E-commerce Website

The brief: Ovara started between training sessions. A formulator, a physiotherapist and a designer, tired of a cupboard of half-used tubs bought on promises, wanted a short supplement range that was honestly dosed and pleasant enough to finish. They needed a brand that could hold its own on a global shelf. What I made: Brand identity and wordmark, a 15-slide brand book, packaging art direction for a three-product ritual (Prime on waking, Sustain after training, Rebuild overnight), a launch campaign, and an e-commerce website that leads with the label rather than the promise: the three-product ritual, the dosing in full, then reviews and the subscription above the fold on mobile. The result: A complete range, campaign and online store, from first brief to launch in five weeks. "We came in asking for a label and left with a brand. Spaark built the range, the campaign and the site in five weeks." - Kim de Villiers, Ovara Founder Ovara typography](https://www.twine.net/signin Ovara colour palette](https://www.twine.net/signin Ovara imagery](https://www.twine.net/signin Ovara brand book contents](https://www.twine.net/signin Ovara mission](https://www.twine.net/signin Ovara subscribe and save post](https://www.twine.net/signin Ovara launch week post](https://www.twine.net/signin Ovara Prime packaging](https://www.twine.net/signin Ovara Sustain packaging](https://www.twine.net/signin Ovara Rebuild packaging](https://www.twine.net/signin Full case study: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +2
Loop: Brand & Review Portal UI for a Creative Studio Platform

The brief: A Cape Town studio had a raw internal review board and wanted to turn it into a product other studios could use: one link that carries the deliverable, the notes pinned to it and the approval that closes the round. What I made: Brand identity and wordmark, an 11-slide brand book, the portal UI and prototype (landing, your round and deliverables screens), a responsive launch website that leads with the mechanic rather than the pitch, and social media launch templates. The result: A sleek, product-ready brand delivered in six weeks. Loop is now used by 150 studios. "What started as a simple request for a shared file link turned into a full brand transformation. Spaark delivered our wordmark, review flow, and launch site in a remarkably tight six-week window." - Rina Okafor, Loop Loop brand guidelines cover](https://www.twine.net/signin Loop mark and lockups](https://www.twine.net/signin Loop colour palette](https://www.twine.net/signin Loop phone app screens](https://www.twine.net/signin Loop marketing site](https://www.twine.net/signin Loop hero on LED screen](https://www.twine.net/signin Loop dashboard on phone](https://www.twine.net/signin Loop website on laptop](https://www.twine.net/signin Full case study: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +1
Crown Brewing Co.: Heritage Rebrand, Packaging & Website

The brief: A South African brewery had fifty years of a much-loved mark, the original 1977 crest, but no rules for using it. They needed a system that could run as smoothly as their brewing operation, without changing what customers already recognise on the shelf. What I made: Brand identity and a 20-slide brand guidelines book, packaging for a three-beer range (Golden Lager, Blonde Ale and Pale Ale) built so a fourth beer can join on one new colour field without a redraw, a responsive website for desktop and mobile, and a social media launch set. The result: One consistent brand across pack, site and feed. New artwork now takes days instead of weeks. "We had fifty years of the mark and no rules for it. Spaark wrote the rules without changing a thing on the shelf." - Johan Bekker, Managing Director, Crown Brewing Co. Crown primary logo](https://www.twine.net/signin Crown Royal Batch packaging](https://www.twine.net/signin Crown website home](https://www.twine.net/signin Crown brand history](https://www.twine.net/signin Crown brand vision](https://www.twine.net/signin Crown website on mobile](https://www.twine.net/signin Crown Beer of the Year social post](https://www.twine.net/signin Full case study: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +2
Fridgy: Brand Identity & App UI for an AI Food-Tech Startup

The brief: A South African food-tech startup had an AI scanning idea: take one photo of an open fridge, get a list of ingredients, then a recipe you can cook tonight. They needed it to become a product people trust and actually cook from. What I made: Brand identity and wordmark, a 14-slide brand book, the app UI and prototype (scan, recipe, community top 5 and an influencer slot), a responsive website that leads with the mechanic rather than the pitch, and social media launch templates. The result: A complete brand and product, from first sketch to launch, in three weeks. "We came in with a camera feature and left with a brand. Spaark designed the scan flow, the wordmark and the launch posts in three weeks." - Sarah H, Fridgy Founder Fridgy colour palette](https://www.twine.net/signin Fridgy typography](https://www.twine.net/signin Fridgy app screens](https://www.twine.net/signin Fridgy ideas and vision](https://www.twine.net/signin Fridgy three marks](https://www.twine.net/signin Fridgy top 5 meals social post](https://www.twine.net/signin Fridgy resident cook social post](https://www.twine.net/signin Full case study: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +1

Work experience

Founder & Creative Director · SpaarkJan 2019 – Present · 7 yrs 11 mos

Founded Spaark, a Pretoria-based design studio working with brands in South Africa and worldwide. I lead every project end to end: brand strategy, visual identity, brand guidelines, packaging, web design and launch campaigns. Selected work: - Fridgy: brand identity, app UI and launch campaign for a South African AI food-tech startup, delivered in three weeks. - Crown Brewing Co.: rebuilt a 1977 heritage crest into a full brand system, with guidelines, packaging for a three-beer range, website and launch set. - Loop: brand, review portal UI and launch site for a Cape Town studio platform now used by 150 studios, delivered in six weeks. - Ovara: brand identity, packaging art direction, campaign and e-commerce website for a global supplement brand, delivered in five weeks.

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