Loop: Brand & Review Portal UI for a Creative Studio Platform
Matthew
Published
The brief: A Cape Town studio had a raw internal review board and wanted to turn it into a product other studios could use: one link that carries the deliverable, the notes pinned to it and the approval that closes the round.
What I made: Brand identity and wordmark, an 11-slide brand book, the portal UI and prototype (landing, your round and deliverables screens), a responsive launch website that leads with the mechanic rather than the pitch, and social media launch templates.
The result: A sleek, product-ready brand delivered in six weeks. Loop is now used by 150 studios.
“What started as a simple request for a shared file link turned into a full brand transformation. Spaark delivered our wordmark, review flow, and launch site in a remarkably tight six-week window.” - Rina Okafor, Loop
![Loop brand guidelines cover](https://www.twine.net/signin
![Loop mark and lockups](https://www.twine.net/signin
![Loop colour palette](https://www.twine.net/signin
![Loop phone app screens](https://www.twine.net/signin
![Loop marketing site](https://www.twine.net/signin
![Loop hero on LED screen](https://www.twine.net/signin
![Loop dashboard on phone](https://www.twine.net/signin
![Loop website on laptop](https://www.twine.net/signin
Full case study: https://www.twine.net/signin