Ovara: Supplement Brand, Packaging & E-commerce Website
Matthew
Published
The brief: Ovara started between training sessions. A formulator, a physiotherapist and a designer, tired of a cupboard of half-used tubs bought on promises, wanted a short supplement range that was honestly dosed and pleasant enough to finish. They needed a brand that could hold its own on a global shelf.
What I made: Brand identity and wordmark, a 15-slide brand book, packaging art direction for a three-product ritual (Prime on waking, Sustain after training, Rebuild overnight), a launch campaign, and an e-commerce website that leads with the label rather than the promise: the three-product ritual, the dosing in full, then reviews and the subscription above the fold on mobile.
The result: A complete range, campaign and online store, from first brief to launch in five weeks.
“We came in asking for a label and left with a brand. Spaark built the range, the campaign and the site in five weeks.” - Kim de Villiers, Ovara Founder
![Ovara typography](https://www.twine.net/signin
![Ovara colour palette](https://www.twine.net/signin
![Ovara imagery](https://www.twine.net/signin
![Ovara brand book contents](https://www.twine.net/signin
![Ovara mission](https://www.twine.net/signin
![Ovara subscribe and save post](https://www.twine.net/signin
![Ovara launch week post](https://www.twine.net/signin
![Ovara Prime packaging](https://www.twine.net/signin
![Ovara Sustain packaging](https://www.twine.net/signin
![Ovara Rebuild packaging](https://www.twine.net/signin
Full case study: https://www.twine.net/signin