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I am a data-driven CRM Marketing Specialist with over 4 years of experience designing and executing end-to-end lifecycle campaigns. I excel at multi-channel journeys (Email, SMS, Push) and using A/B testing and marketing automation to optimize fan lifetime value. I am trilingual in English, French, and Arabic, and have a proven track record of increasing engagement by 30% through targeted digital strategies and audience segmentation. My work spans museums, heritage sites, luxury travel, and education, where I align brand voice with audience needs. I enjoy turning cultural and historical content into compelling campaigns, and I thrive in cross-functional teams to deliver measurable results across analytics, testing, and automation.…I am a data-driven CRM Marketing Specialist with over 4 years of experience designing and executing end-to-end lifecycle campaigns. I excel at multi-channel journeys (Email, SMS, Push) and using A/B testing and marketing automation to optimize fan lifetime value. I am trilingual in English, French, and Arabic, and have a proven track record of increasing engagement by 30% through targeted digital strategies and audience segmentation. My work spans museums, heritage sites, luxury travel, and education, where I align brand voice with audience needs. I enjoy turning cultural and historical content into compelling campaigns, and I thrive in cross-functional teams to deliver measurable results across analytics, testing, and automation.

Maya Madani

Marketing Strategist, Marketing Automation Specialist, Growth Marketer, +2

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I am a data-driven CRM Marketing Specialist with over 4 years of experience designing and executing end-to-end lifecycle campaigns. I excel at multi-channel journeys (Email, SMS, Push) and using A/B testing and marketing automation to optimize fan lifetime value. I am trilingual in English, French, and Arabic, and have a proven track record of increasing engagement by 30% through targeted digital strategies and audience segmentation. My work spans museums, heritage sites, luxury travel, and education, where I align brand voice with audience needs. I enjoy turning cultural and historical content into compelling campaigns, and I thrive in cross-functional teams to deliver measurable results across analytics, testing, and automation.…I am a data-driven CRM Marketing Specialist with over 4 years of experience designing and executing end-to-end lifecycle campaigns. I excel at multi-channel journeys (Email, SMS, Push) and using A/B testing and marketing automation to optimize fan lifetime value. I am trilingual in English, French, and Arabic, and have a proven track record of increasing engagement by 30% through targeted digital strategies and audience segmentation. My work spans museums, heritage sites, luxury travel, and education, where I align brand voice with audience needs. I enjoy turning cultural and historical content into compelling campaigns, and I thrive in cross-functional teams to deliver measurable results across analytics, testing, and automation.

Available to hire

I am a data-driven CRM Marketing Specialist with over 4 years of experience designing and executing end-to-end lifecycle campaigns. I excel at multi-channel journeys (Email, SMS, Push) and using A/B testing and marketing automation to optimize fan lifetime value. I am trilingual in English, French, and Arabic, and have a proven track record of increasing engagement by 30% through targeted digital strategies and audience segmentation.

My work spans museums, heritage sites, luxury travel, and education, where I align brand voice with audience needs. I enjoy turning cultural and historical content into compelling campaigns, and I thrive in cross-functional teams to deliver measurable results across analytics, testing, and automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Arabic

Advanced

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

Digital Marketing Coordinator at Horizon language Center

February 1, 2025 - December 31, 2025

Managed end-to-end ad campaigns across platforms (Facebook, Google, Instagram), optimizing budget allocation to increase student enrolment. Identified strategic sponsorships to expand brand reach and community presence. Developed a digital marketing calendar with content tailored to language learners. Boosted online visibility through targeted outreach and community engagement. Tracked CTR and conversions to refine strategies and improve ROI.

Marketing Executive at The Changer Ltd (Luxury Travel)

January 1, 2023 - December 31, 2024

Developed multi-platform campaigns increasing qualified leads by 25–35%. Implemented multi-channel CRM strategies (Email, Push) that increased leads by 35%. Executed audience segmentation and QA of dynamic content for exclusive client experiences. Presented market insights and campaign results to senior leadership.

Marketing Specialist at TourHQ (Global Travel Agency)

January 1, 2022 - December 31, 2023

Managed full CRM marketing lifecycle, utilizing A/B testing to optimize engagement and increase LTV by 30%. Edited templates with HTML and produced assets in Photoshop/Canva/PicsArt. Conducted market analysis and audience segmentation to optimize targeting. Coordinated with international partners to ensure cohesive brand representation and supported VIP client services for bespoke experiences.

Communications Assistant at History With Jackson

January 1, 2021 - December 31, 2022

Drafted press releases, blogs, and newsletters to enhance storytelling and academic positioning. Increased social media engagement by 40% through consistent, audience-driven content. Promoted historical content at events and exhibitions via digital campaigns. Published aviation research on WWI, merging historical storytelling with marketing. Used automated workflows and newsletters to drive a 40% increase in social media and community engagement.

Volunteer Marketing Executive at Chester Cathedral & St Barbara’s Church, Chester

October 1, 2025 - Present

Lead digital marketing initiatives and social media content strategies to enhance community outreach and visitor engagement. Manage end-to-end social media workflows, including high-quality photography and website content updates to boost visibility and digital foot traffic. Monitor engagement metrics to refine content delivery and improve audience interaction levels.