Graphic Design Manager at Cyrano Video

Overhauled company branding to improve market positioning and support expansion efforts, ensuring adherence to established brand guidelines. Designed high-impact visuals for digital, print, and social platforms, strengthening brand identity and driving engagement through consistent visual storytelling. Translated complex concepts into creative assets through cross-functional collaboration with marketing and sales teams. Produced compelling sales materials and trade show displays for promotional use at industry events and exhibitions, supporting sales enablement. Established and maintained comprehensive brand guidelines to ensure visual consistency across all marketing channels. Evaluated and approved design work, providing constructive feedback to improve accuracy and alignment with marketing objectives. Researched current design trends and tools, including AI design applications, to apply relevant updates and innovative solutions. Led multiple projects concurrently, managing timelines

Marketing Assistant & Social Media Coordinator at Sanesco International

Created original social media content and analyzed performance metrics using digital marketing tools to boost audience engagement. Spearheaded the development of all branding elements for new programs, overseeing the process from concept to execution and ensuring alignment with brand guidelines. Captured and edited photos and video content for use in marketing campaigns and assets, enhancing visual storytelling. Supported content creation for corporate social responsibility initiatives to strengthen brand reputation and communicate brand values. Managed project timelines to ensure on-time delivery of creative work, demonstrating strong organizational skills.

Photographer & Graphic Designer at Freelance/Business Owner

Provided professional photography services for pet portraits and live concert events under contract agreements, showcasing visual design and storytelling capabilities. Designed and produced custom social media graphics aligned with each client’s brand identity, ensuring consistent and compelling visual communication.

Graphic Design Manager at Cyrano Video

Contributed to a 25% increase in brand recognition across target segments by revamping company branding to enhance market positioning. Obtained a 20% boost in audience engagement with high-impact visual content for digital, print, and social media. Collaborated with 3 cross-functional teams to transform complex marketing concepts into clear, compelling design assets. Elevated booth traffic at industry events by 35% with compelling sales materials and trade show displays that supported lead generation. Built and enforced comprehensive brand guidelines to ensure consistent visual identity across 8 marketing touch points. Reviewed and approved design deliverables and provided actionable feedback that improved alignment with strategic marketing goals. Researched emerging design trends and integrated AI-powered tools to enhance creative output and workflow efficiency. Managed 10 concurrent design projects; met all deadlines while maintaining high standards for quality and brand integrity.

Marketing Assistant & Social Media Coordinator at Sanesco International

Created original social media content and analyzed performance metrics using digital marketing tools to boost audience engagement. Spearheaded the development of all branding elements for new programs, overseeing the process from concept to execution and ensuring alignment with brand guidelines. Captured and edited photos and video content for use in marketing campaigns and assets, enhancing visual storytelling. Supported content creation for corporate social responsibility initiatives to strengthen brand reputation and communicate brand values. Managed project timelines to ensure on-time delivery of creative work, demonstrating strong organizational skills.

Photographer & Graphic Designer at Freelance / Business Owner

Captured and edited dynamic concert tour imagery for Grammy-winning artist Maluma, generating high-quality visual assets used across social media and promotional campaigns. Managed and scaled social media accounts for 5 professional musicians; raised follower engagement by 35% through targeted content and a strategic digital approach.

Photographer & Graphic Designer at Freelance/Business Owner

Captured and edited dynamic concert tour imagery for Grammy-winning artist Maluma that generated high-quality visual assets used across social media and promotional campaigns. Managed and scaled social media accounts for 5 professional musicians; raised follower engagement 35% through targeted content and digital strategy.

Photographer & Graphic Designer at Freelance / Self-employed

Freelance photographer and graphic designer based in Medellín, Colombia & Miami, FL. Captured and edited dynamic concert tour imagery for Grammy-winning artist Maluma, generating high-quality visual assets used across social media and promotional campaigns.