Senior Digital and Design Specialist at Global Action to End Smoking

Led website management and content strategy for the main site and multiple campaign microsites using WordPress and Elementor. Contributed to a paid digital campaign yielding over 64 million impressions, a 487% increase in web traffic, and 2,345 leads — surpassing projected targets by 4.6 times. Developed and maintained a strategic social media calendar across Twitter, LinkedIn, and Facebook aligned with organizational campaigns and grantee initiatives. Designed branded templates and marketing collateral to support fundraising, public health advocacy, and international partnerships. Directed cross-platform analytics reporting using Hootsuite and Google Analytics to inform content decisions and boost engagement. Supported localized and global outreach campaigns with tailored ad content across Google, LinkedIn, and Meta platforms.

Graphic Designer at International Families, Inc

Redesigned the organization’s visual identity including logo, letterheads, and business cards. Developed and maintained website layout and visual content. Built a custom database using FileMaker Pro to efficiently manage records for adopted families and partner orphanages.

Marketing Coordinator at International Families, Inc

Produced print and digital materials such as brochures, newsletters, and campaign assets. Developed and maintained marketing collateral including presentations and document layouts to support executive initiatives.

Senior Digital and Design Specialist at Global Action to End Smoking

Led website management and content strategy across the organization’s main site and multiple campaign microsites using WordPress and Elementor; contributed to a paid digital campaign delivering 64M+ impressions, a 487% increase in web traffic, and 2,345 leads; developed and maintained a strategic social media calendar across Twitter, LinkedIn, and Facebook; designed branded templates and marketing collateral to support fundraising, public health advocacy, and international partnerships; directed cross-platform analytics reporting using Hootsuite and Google Analytics; supported localized and global outreach campaigns with tailored ad content across Google, LinkedIn, and Meta; designed and refined executive presentations for donor pitches and internal strategic updates; integrated hand-drawn illustrations into campaign assets using Procreate and Adobe tools.

Graphic Designer at International Families, Inc

Redesigned the organization’s visual identity including logo, letterheads, and business cards; developed and maintained website layout and visual content; built a custom FileMaker Pro database to manage records for adopted families and partner orphanages.

Marketing Coordinator at International Families, Inc

Produced print and digital materials such as brochures, newsletters, and campaign assets; developed and maintained marketing collateral, including presentations, and document layouts to support executive initiatives.

Senior Digital and Design Specialist at Global Action to End Smoking

Led website management and content strategy across the organization’s main site and campaign microsites using WordPress and Elementor. Contributed to a paid digital campaign that delivered 64M+ impressions, a 487% increase in web traffic, and 2,345 leads: surpassing projections by 4.6x. Developed and maintained a strategic social media calendar across Twitter, LinkedIn, and Facebook. Designed branded templates and marketing collateral to support fundraising, public health advocacy, and international partnerships. Directed cross-platform analytics reporting using Hootsuite and Google Analytics to inform content decisions and improve engagement. Supported localized and global outreach campaigns through tailored ad content across Google, LinkedIn, and Meta. Refined executive presentations for donor pitches and internal strategic updates, transforming complex initiatives into clear visual narratives. Skilled at incorporating hand-drawn illustrations into campaign assets using Procreate a

Graphic Designer at International Families, Inc

Redesigned the organization’s visual identity including logo, letterheads, and business cards. Developed and maintained website layout and visual content. Built a custom database using FileMaker Pro to manage records for adopted families and partner orphanages.