I’m a digital designer with strong experience delivering high-impact creative across CRM, email, web, paid media, and social for retail and consumer brands.
I’ve led end-to-end creative execution across multi-brand, fast-paced environments, partnering closely with marketing, e-commerce, and CRM teams to deliver work that supports real commercial goals - not just good-looking visuals.
My core strength is CRM email design. I’ve owned the design and optimisation of customer journeys focused on engagement, conversion, and retention, creating scalable templates and design systems that improve efficiency while maintaining brand consistency.
Alongside digital-first work, I’ve also delivered print, branding, and marketing collateral for both enterprise clients and small businesses - working directly with stakeholders from brief through to final delivery.
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