I'm a freelance multimedia graphic and motion designer who works with you to get back to business. If you suffer from reactive marketing, no design skills in-house and overwhelming workloads then let me drop some Mel magic to shake things up. Design isn't your jam, it’s my bread and butter. I work with busy marketers who want to get back to business instead of spending time on design.…

Mel McHale

I'm a freelance multimedia graphic and motion designer who works with you to get back to business. If you suffer from reactive marketing, no design skills in-house and overwhelming workloads then let me drop some Mel magic to shake things up. Design isn't your jam, it’s my bread and butter. I work with busy marketers who want to get back to business instead of spending time on design.…

Available to hire

I’m a freelance multimedia graphic and motion designer who works with you to get back to business. If you suffer from reactive marketing, no design skills in-house and overwhelming workloads then let me drop some Mel magic to shake things up. Design isn’t your jam, it’s my bread and butter. I work with busy marketers who want to get back to business instead of spending time on design.

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Work Experience

Freelance Graphic & Motion Designer at Mel McHale Designs
June 1, 2019 - Present
Design isn’t your jam, it’s my bread and butter. I work with busy marketers who want to get back to business instead of spending time on design.
Graphic Designer at Appsbroker
April 30, 2022 - August 4, 2025
Working with the Marketing Team I took on all design work across the business as sole designer. I also created a new brand style building on their main purple and existing logo. 2021 saw a few creative campaigns launched within the Retail sector and new work aimed at digital-native companies.
Graphic Designer at CitNOW Video
December 31, 2020 - August 4, 2025
Working as part of the Marketing & Design Team based across Scotland and England I implemented the brand across customer-facing content ranging from social, magazine, conference and training. I worked closely with the team to deliver strategic pieces of design to help with lead generation and customer retention.

Education

BA Digital Art (with Distinction) at University of the West of Scotland
January 11, 2030 - August 4, 2025
During my time here I completed two animation projects using Adobe Flash Professional, took on a D&AD project for Ministry of Sound, had my first taste of Life Drawing (which I loved) and wrote about the role of Branding within Advertising.
HND Visual Communication with Animation (Grade A, Student of the Year) at West College Scotland (formerly Reid Kerr College)
August 17, 2009 - June 3, 2011
Reid Kerr College provided me with the best possible start into the Creative Industry - they allow their students to work on live briefs* within the classroom which gives real world experience and an introduction to working with clients. Within the two years I spent at the College, I learned flash animation, vector drawing, gained layout skills in desktop publishing, web design, how to experiment with mix media, as well as photography. It was a good mix of subjects which allowed me to experience variety within the course. It also let me discover my strengths going into University. *live brief* Briefs from real clients within different business sectors who required design input/creation.
HNC Photography at Reid Kerr College
January 11, 2030 - August 4, 2025

Qualifications

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Industry Experience

Retail, Software & Internet, Media & Entertainment, Consumer Goods, Non-Profit Organization
    uniE621 Game 34 campaign to beat brain tumours
    Game 34* is this amazing idea from The Brain Tumour Charity, a campaign that added gaming into the mix. The goal? Diversify those income streams and bring brain tumours to the forefront. Why 34, you ask? Well, that's the number of people hit with a brain tumour diagnosis every single day. My mission was to take the name 'Game 34' and come up with branding that embodies gamers from every corner of the gaming universe – PC, console, and streaming pros aged 18-45. The team gave me an open brief with free reign to push boundaries while keeping their bold red from the original charity branding. This project covered reportdesign branding socialmedia videoediting motiondesign streamerframes promocontent socialadvertising…

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