I am a bilingual marketing and e-commerce specialist with an MBA, passionate about driving revenue through data-driven digital marketing and compelling content. I thrive at the intersection of analytics and creative storytelling, building scalable strategies for global brands, optimizing ad spend, and delivering measurable ROI. With experience across Amazon PPC, social media, influencer collaborations, and web development, I bridge technical performance with creative branding to maximize visibility and impact for diverse markets.

Melissa Vera

I am a bilingual marketing and e-commerce specialist with an MBA, passionate about driving revenue through data-driven digital marketing and compelling content. I thrive at the intersection of analytics and creative storytelling, building scalable strategies for global brands, optimizing ad spend, and delivering measurable ROI. With experience across Amazon PPC, social media, influencer collaborations, and web development, I bridge technical performance with creative branding to maximize visibility and impact for diverse markets.

Available to hire

I am a bilingual marketing and e-commerce specialist with an MBA, passionate about driving revenue through data-driven digital marketing and compelling content. I thrive at the intersection of analytics and creative storytelling, building scalable strategies for global brands, optimizing ad spend, and delivering measurable ROI.

With experience across Amazon PPC, social media, influencer collaborations, and web development, I bridge technical performance with creative branding to maximize visibility and impact for diverse markets.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Marketing Coordinator & E-commerce Specialist at Milo Enterprises Inc.
July 1, 2024 - Present
End-to-end marketing operations for diverse brands; managed Amazon PPC campaigns, content strategy, and influencer collaborations. Achieved 192% revenue growth in UK/EU marketplaces; optimized budgets with ACOS under 10% and TACOS under 3%; expanded Mercado Libre sales in Mexico by 229% YoY and secured Top 10 Best-Seller rankings.
Web Developer & SEO Specialist (Contract) at BoardWorks Contracting
July 1, 2025 - Present
Designed and launched the company website on Wix; executed on-page SEO to rank for competitive Vancouver keywords; delivered responsive UX/UI improvements.
Freelance Content Creator & UGC Specialist | Social Media Manager & Content Strategist at Freelance / Various brands (13+)
January 1, 2021 - Present
Script, film, and edit high-quality videos for TikTok, YouTube, and Instagram; developed Instagram growth strategies increasing traffic by 7% and engagement; translate brand messaging into authentic UGC for Gen Z and Millennials.
Digital Marketing Coordinator at Sora Jewellery
August 1, 2016 - December 1, 2021
Led rebranding, website UX updates, seasonal content, and SEO; produced on-site photoshoots and videos; improved online sales by 30% in Q2 2021 and boosted web traffic.
Freelance Content Creator & UGC Specialist | Social Media Manager & Content Strategist at Self-Employed
January 1, 2021 - Present
Partnered with 13+ brands (including Temu, Cider, Lookbonita.ca) to produce engaging TikTok, YouTube, and Instagram assets; scripted, filmed, and edited high-quality videos; grew Instagram traffic by 7% and boosted engagement through trend-aligned content; translated brand messaging into authentic UGC resonating with Gen Z and Millennials.

Education

Master of Business Administration (MBA) at University Canada West
January 11, 2030 - January 1, 2023
Bachelor's Degree in International Business at UCSG
January 11, 2030 - January 1, 2018
Master of Business Administration (MBA) at University Canada West
January 11, 2030 - January 1, 2023
Bachelor’s Degree in International Business at UCSG
January 11, 2030 - January 1, 2018

Qualifications

Certified Digital Marketing Associate
January 1, 2022 - January 17, 2026
SEO Fundamentals – Semrush Academy
January 1, 2022 - January 17, 2026
Certified Digital Marketing Associate
January 1, 2022 - January 17, 2026
SEO Fundamentals – Semrush Academy
January 1, 2022 - January 17, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services