Melissa Vera

Available to hire

I am a bilingual marketing and e-commerce specialist with an MBA, passionate about driving revenue through data-driven digital marketing and compelling content.

About

I am a bilingual marketing and e-commerce specialist with an MBA, passionate about driving revenue through data-driven digital marketing and compelling content. I thrive at the intersection of analytics and creative storytelling, building scalable strategies for global brands, optimizing ad spend, and delivering measurable ROI.

With experience across Amazon PPC, social media, influencer collaborations, and web development, I bridge technical performance with creative branding to maximize visibility and impact for diverse markets.

  • 10 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • FrenchIntermediate

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Web Developer & SEO Specialist (Contract) · BoardWorks ContractingJul 2025 – Present · 1 yr 5 mos

Designed and launched the company website on Wix; executed on-page SEO to rank for competitive Vancouver keywords; delivered responsive UX/UI improvements.

Marketing Coordinator & E-commerce Specialist · Milo Enterprises Inc.Jul 2024 – Present · 2 yrs 5 mos

End-to-end marketing operations for diverse brands; managed Amazon PPC campaigns, content strategy, and influencer collaborations. Achieved 192% revenue growth in UK/EU marketplaces; optimized budgets with ACOS under 10% and TACOS under 3%; expanded Mercado Libre sales in Mexico by 229% YoY and secured Top 10 Best-Seller rankings.

Freelance Content Creator & UGC Specialist | Social Media Manager & Content Strategist · Self-EmployedJan 2021 – Present · 5 yrs 11 mos

Partnered with 13+ brands (including Temu, Cider, Lookbonita.ca) to produce engaging TikTok, YouTube, and Instagram assets; scripted, filmed, and edited high-quality videos; grew Instagram traffic by 7% and boosted engagement through trend-aligned content; translated brand messaging into authentic UGC resonating with Gen Z and Millennials.

Freelance Content Creator & UGC Specialist | Social Media Manager & Content Strategist · Freelance / Various brands (13+)Jan 2021 – Present · 5 yrs 11 mos
Digital Marketing Coordinator · Sora JewelleryAug 2016 – Dec 2021 · 5 yrs 5 mos

Education

Master of Business Administration (MBA) · University Canada West2030 – 2023
Bachelor's Degree in International Business · UCSG2030 – 2018
Master of Business Administration (MBA) · University Canada West2030 – 2023
Bachelor’s Degree in International Business · UCSG2030 – 2018

Certifications and awards

Certified Digital Marketing Associate2022 – 2026
SEO Fundamentals – Semrush Academy2022 – 2026
Certified Digital Marketing Associate2022 – 2026
SEO Fundamentals – Semrush Academy2022 – 2026

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