I'm Patricia Vargas, a Digital Strategist focused on elevating brands through innovative digital marketing, content creation, and data-driven decision making. I specialize in turning insights into actionable campaigns that boost visibility, engagement, and growth. I'm passionate about collaborating with teams, experimenting with new platforms, and delivering measurable results. As a versatile marketer and designer, I blend UX/UI thinking with copywriting and visual content to craft cohesive brand experiences across web and social channels. I thrive in fast-paced environments and love helping organizations connect with their audiences through compelling storytelling and smart technology.…

Patricia Vargas

I'm Patricia Vargas, a Digital Strategist focused on elevating brands through innovative digital marketing, content creation, and data-driven decision making. I specialize in turning insights into actionable campaigns that boost visibility, engagement, and growth. I'm passionate about collaborating with teams, experimenting with new platforms, and delivering measurable results. As a versatile marketer and designer, I blend UX/UI thinking with copywriting and visual content to craft cohesive brand experiences across web and social channels. I thrive in fast-paced environments and love helping organizations connect with their audiences through compelling storytelling and smart technology.…

Available to hire

I’m Patricia Vargas, a Digital Strategist focused on elevating brands through innovative digital marketing, content creation, and data-driven decision making. I specialize in turning insights into actionable campaigns that boost visibility, engagement, and growth. I’m passionate about collaborating with teams, experimenting with new platforms, and delivering measurable results.

As a versatile marketer and designer, I blend UX/UI thinking with copywriting and visual content to craft cohesive brand experiences across web and social channels. I thrive in fast-paced environments and love helping organizations connect with their audiences through compelling storytelling and smart technology.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced

Work Experience

Digital Marketing Specialist at Muchila
January 1, 2024 - April 1, 2025
Creation and management of advertising campaigns on Google Ads and Meta Ads; detailed KPI analysis to evaluate and communicate overall campaign performance.
Social Media Content Strategist at Self-employed
November 1, 2022 - December 1, 2023
Organic content strategy and lead generation on TikTok, Instagram, and Facebook. Audience segmentation, copywriting, community building, and product launches using WhatsApp Business; visual content creation with Canva and CapCut.
Community Manager at TECHO Haiti
July 1, 2020 - October 1, 2022
Coordinator of the communications and graphic design team. Production of monthly tables of contents for Facebook, Instagram and Twitter. Team management. Content creation for brand positioning.
Digital Marketing Specialist at Cognitus
January 1, 2017 - June 1, 2020
Creation of digital campaigns in Google and Meta Ads (Facebook and Instagram). Monitoring performance in Google Analytics and Google Tag Manager. Analysis using heat maps and conversion funnel. UX/UI design for landing pages; copywriting for WordPress; lead generation.

Education

Business Administrator at UADE
July 6, 2014 - July 16, 2018
Bachelor's Degree in Business Administration at UADE
August 1, 2014 - August 1, 2018
Facebook & Instagram Ads professional course at Platzi
January 1, 2020 - December 31, 2025
Certification in Google Ads Professional Course at Google
June 1, 2016 - June 1, 2016
Google Adwords Professional Course at Platzi
May 1, 2016 - May 1, 2016

Qualifications

Google Ads Certificate
December 8, 2016 - December 8, 2016
Facebook & Instagram Ads professional course
January 1, 2020 - December 31, 2025
Certification in Google Ads Professional Course
June 1, 2016 - June 1, 2016
Google Adwords Professional Course
May 1, 2016 - May 1, 2016

Industry Experience

Financial Services, Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Telecommunications, Consumer Goods, Other
    uniE621 Photoshop Image Enhancement for Online Product Advertisement
    Worked on reproducing and enhancing the image of a canned beverage for online advertising. Using Adobe Photoshop, I made detailed color adjustments, improved the image quality, and optimized it for web presentation. The goal was to make the product more visually appealing and professional, ensuring it aligned with the brand’s standards for digital marketing. graphicdesigner branding photo designer advertisement socialmedia ads food drink…
    uniE621 Enhanced Physique and Radiant Smile
    This photo edit features enhanced colors, adding definition to the muscles and abs of the person, along with a bright, natural-looking smile. The adjustments were made to highlight the subject’s physique and create a more vibrant, healthy appearance, bringing out the best in the image. The result is a more dynamic and polished portrait that emphasizes strength and confidence. photo photoshop photoediting model lightroom…
    uniE608 Voice Over Sakura Card Captor
    Voice Over of two characters (girl and the pet) voiceover voice-over…
    uniE608 Voice Over advertisement for Johnson's
    Voice over of Jhonson's Baby Shampoo voiceover voice-over advert…