I'm Patricia Vargas, a Digital Strategist focused on elevating brands through innovative digital marketing, content creation, and data-driven decision making.
I’m Patricia Vargas, a Digital Strategist focused on elevating brands through innovative digital marketing, content creation, and data-driven decision making. I specialize in turning insights into actionable campaigns that boost visibility, engagement, and growth. I’m passionate about collaborating with teams, experimenting with new platforms, and delivering measurable results.
As a versatile marketer and designer, I blend UX/UI thinking with copywriting and visual content to craft cohesive brand experiences across web and social channels. I thrive in fast-paced environments and love helping organizations connect with their audiences through compelling storytelling and smart technology.
Worked on reproducing and enhancing the image of a canned beverage for online advertising. Using Adobe Photoshop, I made detailed color adjustments, improved the image quality, and optimized it for web presentation. The goal was to make the product more visually appealing and professional, ensuring it aligned with the brand’s standards for digital marketing. graphicdesigner branding photo designer advertisement socialmedia ads food drink
This photo edit features enhanced colors, adding definition to the muscles and abs of the person, along with a bright, natural-looking smile. The adjustments were made to highlight the subject’s physique and create a more vibrant, healthy appearance, bringing out the best in the image. The result is a more dynamic and polished portrait that emphasizes strength and confidence. photo photoshop photoediting model lightroom
Voice Over of two characters (girl and the pet) voiceover voice-over
Voice over of Jhonson's Baby Shampoo voiceover voice-over advert
Creation and management of advertising campaigns on Google Ads and Meta Ads; detailed KPI analysis to evaluate and communicate overall campaign performance.
Organic content strategy and lead generation on TikTok, Instagram, and Facebook. Audience segmentation, copywriting, community building, and product launches using WhatsApp Business; visual content creation with Canva and CapCut.
Coordinator of the communications and graphic design team. Production of monthly tables of contents for Facebook, Instagram and Twitter. Team management. Content creation for brand positioning.
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