Merlin Sumitha M
I’ve been freelancing as a Digital Marketer and Brand Strategist for over 1.5 years, specialising in Social Media Marketing (SMM).
About
I’ve been freelancing as a Digital Marketer and Brand Strategist for over 1.5 years, specialising in Social Media Marketing (SMM). I’ve helped brands in F&B, fashion, sports, and e-commerce build impactful digital identities and drive measurable growth through strategic, results-oriented marketing. I love working closely with clients to create tailored digital strategies, build distinctive brand identities, and execute effective campaigns that truly resonate with their audiences.
- 5 years' experience
- Joined July 2025
Skills· 11
Languages
- EnglishAdvanced
- HindiAdvanced
- NepaliAdvanced
Industry experience
- Consumer Goods
- Retail
- Travel & Hospitality
- Professional Services
- Media & Entertainment
Work experience· 42 roles
Managed both digital and traditional marketing strategies for the business. Conducted comprehensive keyword research and SEO audits to boost organic visibility. Developed brand strategy, positioning, and a distinct brand voice tailored to the target audience. Created engaging, culturally relevant content for the Nepali market. Crafted a bold brand identity including name, tagline, and visual direction from the ground up. Set up and optimised Google My Business for higher local search rankings and visibility.
Acted as the core marketing team, managing both digital and traditional strategies for the business. Conducted comprehensive keyword research and SEO audits to boost organic visibility. Developed brand strategy, positioning, and a distinct brand voice tailored to the target audience. Created engaging, culturally relevant content for the Nepali market backed by thorough research. Crafted a bold brand identity— including name, tagline, and visual direction—from the ground up. Set up and optimised Google My Business for higher local search rankings and visibility.
Acted as the core marketing team, managing both digital and traditional strategies for the business. Conducted comprehensive keyword research and SEO audits to boost organic visibility. Developed brand strategy, positioning, and a distinct brand voice tailored to the target audience. Created engaging, culturally relevant content for the Nepali market backed by thorough research. Crafted a bold brand identity including name, tagline, visual direction from the ground up. Set up and optimised Google My Business for higher local search rankings and visibility.
Education· 18
Certifications and awards· 6
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