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Clean & Professional Hi, I’m Merlin Hassell, a digital marketing specialist with experience in paid advertising, social media strategy, SEO, email marketing, and website management. I’ve worked across various industries such as hospitality and motorsport. Combining practical industry work with strong analytical skills to create campaigns that drive real results. I run a freelance marketing service supporting local businesses with content, marketing campaigns, and branding, continuously growing my skills through ongoing learning and mentorship.…Clean & Professional Hi, I’m Merlin Hassell, a digital marketing specialist with experience in paid advertising, social media strategy, SEO, email marketing, and website management. I’ve worked across various industries such as hospitality and motorsport. Combining practical industry work with strong analytical skills to create campaigns that drive real results. I run a freelance marketing service supporting local businesses with content, marketing campaigns, and branding, continuously growing my skills through ongoing learning and mentorship.

Merlin Hassell

Digital Marketer, Social Media Manager, Content Creator, +2

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Clean & Professional Hi, I’m Merlin Hassell, a digital marketing specialist with experience in paid advertising, social media strategy, SEO, email marketing, and website management. I’ve worked across various industries such as hospitality and motorsport. Combining practical industry work with strong analytical skills to create campaigns that drive real results. I run a freelance marketing service supporting local businesses with content, marketing campaigns, and branding, continuously growing my skills through ongoing learning and mentorship.…Clean & Professional Hi, I’m Merlin Hassell, a digital marketing specialist with experience in paid advertising, social media strategy, SEO, email marketing, and website management. I’ve worked across various industries such as hospitality and motorsport. Combining practical industry work with strong analytical skills to create campaigns that drive real results. I run a freelance marketing service supporting local businesses with content, marketing campaigns, and branding, continuously growing my skills through ongoing learning and mentorship.

Available to hire

Eastbourne, United Kingdom

Clean & Professional

Hi, I’m Merlin Hassell, a digital marketing specialist with experience in paid advertising, social media strategy, SEO, email marketing, and website management. I’ve worked across various industries such as hospitality and motorsport.
Combining practical industry work with strong analytical skills to create campaigns that drive real results.

I run a freelance marketing service supporting local businesses with content, marketing campaigns, and branding, continuously growing my skills through ongoing learning and mentorship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Website and Marketing Assistant at The Star Inn - Chain Restaurant

May 16, 2024 - Present

At The Star Inn and The Smugglers, I managed the social media presence and content calendar to promote weekly events, seasonal menus, and local campaigns across both restaurants. I created digital assets and promotional materials using Canva and Photoshop, responded to online enquiries to support customer bookings, and worked closely with the team to strengthen each venue’s online identity and community presence. At The Star Inn, I also ran targeted paid advertising campaigns on Facebook to increase bookings and boost brand awareness, focusing on key promotional periods and high-demand weekends. Additionally, I implemented targeted SMS marketing campaigns for both restaurants to promote seasonal offers and themed menus—such as Christmas and Halloween—using audience insights from Facebook analytics and the in-house SMS sign-up system to maximise reach and engagement.

Digital Marketing & Business Assistant at Alan Hassell Motorsport

June 5, 2021 - Present

I took the initiative to modernise the business by applying insights from my marketing studies. This included designing and launching the company website ( www.alanhassellmotorsport.co.uk) improving the booking process, managing social media content, and beginning to develop the company’s email marketing using Mailchimp. I manually set up customer confirmation emails, built audience lists, and used email campaigns to promote monthly offers and highlight workshop projects like “Alan’s Pride and Joy,” giving me early hands-on experience with segmentation and customer engagement. My role required clear communication, structured planning, and the ability to balance multiple responsibilities, helping me build remarkable organisational discipline. Working closely within a small team, I played a key part in promoting the brand, increasing online enquiries, and supporting client relationships through digital platforms and direct outreach, contributing to improved customer engagement and overall business growth.