Mia Jennings

Available to hire

I’m a marketing professional currently freelancing in digital marketing and marketing services, with previous experience at OMD Dublin.

About

I’m a marketing professional currently freelancing in digital marketing and marketing services, with previous experience at OMD Dublin. I’ve progressed from Account Executive to Account Manager, focusing on client relationship management and data-driven media strategies. I’m passionate about turning briefs into actionable plans, coordinating cross-functional teams, and delivering measurable results for clients.

I hold an MSc in Digital Marketing from UCD Smurfit School and am a contracted member of Ireland’s national women’s hockey team. I enjoy leading teams and sharing knowledge, while staying hands-on with campaign planning, content creation, and performance analysis to drive growth.

  • 9 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Software & Internet
  • Other

Work experience· 11 roles

Freelance Digital Marketing · Emerald HomecareDec 2025 – Present · 1 yr

Manage social media channels (Instagram, Facebook, LinkedIn) to increase brand awareness and engagement. Design and produce branded social media content using Canva. Plan, execute and monitor paid social advertising campaigns. Conduct online research and competitor analysis to inform content strategy. Monitor content performance, engagement metrics, and audience feedback to optimize posting strategy.

Digital Marketing Freelancer · Emerald HomecareDec 2025 – Present · 1 yr

Manage social media channels (Instagram, Facebook, LinkedIn) to increase brand awareness and engagement. Design branded social content with Canva, plan and execute paid social campaigns, conduct online research and competitive analysis to inform content strategy, monitor content performance and engagement metrics, and provide audience feedback to optimize posting strategy.

Account Manager · OMD Ireland (Omnicom Group)Aug 2024 – Present · 2 yrs 4 mos

Acted as the primary client contact, building trusted relationships and delivering tailored media solutions across online and offline channels; translated briefs into actionable internal strategies; coordinated cross-functional specialist teams; oversaw full campaign lifecycle from planning and execution to performance reporting; produced post-campaign analyses and weekly performance updates; mentored and upskilled Account Executives; partnered with finance to ensure invoicing and budget management.

Account Executive · OMD Ireland (Omnicom Group)Aug 2024 – Oct 2025 · 1 yr 3 mos
Account Executive · OMD Ireland (Omnicom Group)Apr 2023 – Aug 2024 · 1 yr 5 mos
Social Media Team Member · Loreto Hockey ClubJan 2023 – Oct 2025 · 2 yrs 10 mos
Digital Marketing Internship · Renatus – Private EquityAug 2022 – Oct 2025 · 3 yrs 3 mos
Digital Marketing Intern · Renatus – Private EquityJun 2022 – Aug 2022 · 3 mos

Education· 9

Master of Science in Digital Marketing · UCD Michael Smurfit Graduate Business School2021 – 2022
Bachelor of Social Science · University College Dublin2017 – 2021
Leaving Certificate · The High School Rathgar2011 – 2017
MSc in Digital Marketing · UCD Michael Smurfit Graduate School of Business, University College Dublin2021 – 2022

Certifications and awards· 6

Google Ads Certification2021 – 2025
Hootsuite Social Media Certificate2021 – 2025
Google Ads Certification (SEO)2030 – 2026
Hootsuite Social Media Certification2030 – 2026

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