- Digital Marketer
- Marketer
- Social Media Freelancer
Micaela Mbuyamba
- Surrey, Canada
- 17 projects
Hi, I’m Micaela Mbuyamba. I’m a results-driven digital marketer specializing in social media strategy, brand partnerships, and high-impact campaigns.
About
Hi, I’m Micaela Mbuyamba. I’m a results-driven digital marketer specializing in social media strategy, brand partnerships, and high-impact campaigns. I help brands grow engagement and revenue by leveraging data analytics, creative content, and strategic collaborations. I’m a permanent resident of Canada and have hands-on experience across entertainment, consumer brands, and studio promotions.
I’m excited to connect and explore opportunities to drive growth through smart storytelling, cross-channel marketing, and influencer partnerships. My track record includes boosting opening weekend revenue for major releases, growing social engagement, and building strong media partnerships.
- Joined September 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Other
Projects · 17
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
- Digital Marketer
- Marketer
- Social Media Freelancer
Work experience· 20 roles
Social Media Manager · Spark Social (ON)Jun 2025 – Sep 2025 · 4 mos
Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy and visuals. Drove engagement and growth through daily community management and platform outreach. Tracked and reported campaign performance, delivering insights and updates during monthly client calls. Researched trends, optimised strategies, and supported campaign briefs, content and giveaways. Refined client strategies to align with evolving digital and social landscapes.
Social Media Manager · Spark Social (ON)Jun 2025 – Sep 2025 · 4 mos
Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy, visuals, and scheduled posts in collaboration with designers and coordinators. Drove engagement and growth through daily community management and platform outreach. Tracked and reported campaign performance, delivering insights, approvals and updates during monthly client calls. Researched trends, optimised strategies, and supported campaign briefs, content and giveaways. Refined client strategies to align with evolving digital landscapes.
Social Media Manager · Spark Social (ON)Jun 2025 – Sep 2025 · 4 mos
Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy and visuals, and scheduled posts in collaboration with design teams. Drove engagement through daily community management and platform outreach. Tracked campaign performance and delivered insights during monthly client calls. Researched trends, optimized strategies, and supported campaign briefs and giveaways. Refined client strategies to align with evolving digital landscapes.
Social Media Manager · Spark Social (ON)Jun 2025 – Sep 2025 · 4 mos
Digital Communications Manager · Empire EntertainmentDec 2024 – Sep 2025 · 10 mos
Digital Communications Manager · Empire EntertainmentDec 2024 – Sep 2025 · 10 mos
Digital Communications Manager · Empire EntertainmentDec 2024 – Sep 2025 · 10 mos
Digital Communications Manager · Empire EntertainmentDec 2024 – Sep 2025 · 10 mos
Education· 12
Honours in Marketing Management · Institute of Marketing Management2024 – 2025
Certificate in Digital Marketing · UCT Get Smarter2030 – 2024
Bachelor of Business Administration (Marketing Management) · Institute Marketing Management2015 – 2019
Honours in Marketing Management · Institute of Marketing Management2024 – 2025
Certifications and awards· 5
Certificate in Digital Marketing2030 – 2024
Honours in Marketing Management2024 – 2025
Certificate in Digital Marketing2030 – 2024
Certificate in Digital Marketing2030 – 2024
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