Available to hire
Hi, I’m Micaela Mbuyamba. I’m a results-driven digital marketer specializing in social media strategy, brand partnerships, and high-impact campaigns. I help brands grow engagement and revenue by leveraging data analytics, creative content, and strategic collaborations. I’m a permanent resident of Canada and have hands-on experience across entertainment, consumer brands, and studio promotions.
I’m excited to connect and explore opportunities to drive growth through smart storytelling, cross-channel marketing, and influencer partnerships. My track record includes boosting opening weekend revenue for major releases, growing social engagement, and building strong media partnerships.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Social Media Manager at Spark Social (ON)
June 1, 2025 - September 26, 2025Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content with design and coordinators; drove engagement through daily community management and platform outreach; tracked campaign performance and delivered insights during monthly client calls; researched trends, optimized strategies, and supported campaign briefs, content and giveaways; refined client strategies to align with evolving digital landscapes.
Digital Communications Manager at Empire Entertainment
December 1, 2024 - September 26, 2025Account management for key studio clients and media partners; developed and executed digital & ATL PR strategies for Warner Bros, Lionsgate, A24, and other international studios, contributing to a 25%+ increase in opening weekend box office revenue for key releases (Barbie, Aquaman 2, Wonka). Secured media partnerships and negotiated trade exchanges to enhance film promotion reach. Led influencer marketing campaigns, increasing social engagement by 30%. Managed monthly content calendars and newsletters distributed to 20,000+ media partners. Planned and executed 20+ movie premieres and 2 international talent tours, attracting over 10,000 attendees. Analyzed campaign performance using Google Analytics to refine digital strategies.
Social Media Channel Manager at Toni Elephant Media
October 1, 2022 - September 26, 2025Managed social media strategy for 5+ clients, driving 50% follower growth and a 25% engagement boost. Designed and executed targeted ad campaigns across Facebook, Instagram, and TikTok. Optimized content strategies using Google Analytics, Acumen, and Hootsuite. Enhanced user engagement through community management and strategic collaborations.
Sales & Social Media Coordinator at Cultural Care Au Pair
September 1, 2021 - September 26, 2025Managed recruitment and lead generation through Salesforce CRM, achieving sales targets of 5+ au pairs weekly. Created social media content to support recruitment campaigns. Direct sales through cold calling from lead generation funnels and marketing activations at various high schools.
Digital Marketing Coordinator & Sales Consultant at Zoto's Property Group
January 1, 2020 - September 26, 2025Managed digital advertising and social media campaigns to boost property sales. Designed marketing collateral, including flyers and brochures. Sold off-plan properties valued at R3M+ per unit. Coordinated promotional events to increase brand visibility and property sales.
Social Media Manager at Spark Social (ON)
June 1, 2025 - September 26, 2025Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy and visuals, and scheduled posts in collaboration with design teams. Drove engagement through daily community management and platform outreach. Tracked campaign performance and delivered insights during monthly client calls. Researched trends, optimized strategies, and supported campaign briefs and giveaways. Refined client strategies to align with evolving digital landscapes.
Digital Communications Manager at Empire Entertainment
December 1, 2024 - September 26, 2025Account management for key studio clients and media partners. Developed and executed digital & ATL PR strategies for Warner Bros, Lionsgate, A24, and other international studios, contributing to a 25%+ increase in opening weekend box office revenue for key releases. Secured media partnerships and negotiated trade exchanges to enhance film promotion reach. Led influencer marketing campaigns, increasing social engagement by 30%. Managed monthly content calendars and newsletters distributed to 20,000+ media partners. Planned and executed 20+ movie premieres and 2 international talent tours, attracting over 10,000 attendees. Analyzed campaign performance using Google Analytics to refine digital strategies.
Social Media Channel Manager at Toni Elephant Media
October 1, 2022 - September 26, 2025Managed accounts for multiple clients, overseeing strategy execution and performance analysis. Directed social media strategy for 5+ clients, achieving 50% follower growth and a 25% engagement boost. Designed and executed targeted ad campaigns across Facebook, Instagram, and TikTok. Optimized content strategies using Google Analytics, Acumen, and Hootsuite. Enhanced user engagement through community management and strategic collaborations.
Sales & Social Media Coordinator at Cultural Care Au Pair
September 1, 2021 - September 26, 2025Managed recruitment and lead generation through Salesforce CRM, achieving sales targets of 5+ au pairs weekly. Created social media content to support recruitment campaigns. Conducted direct sales through cold calling from lead generation funnels and marketing activations at high schools.
Digital Marketing Coordinator & Sales Consultant at Zoto's Property Group
January 1, 2020 - September 26, 2025Managed digital advertising and social media campaigns to boost property sales. Designed marketing collateral, including flyers and brochures. Sold off-plan properties valued at R3M+ per unit. Coordinated promotional events to increase brand visibility and property sales.
Social Media Manager at Spark Social (ON)
June 1, 2025 - September 26, 2025Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy, visuals, and scheduled posts in collaboration with designers and coordinators. Drove engagement and growth through daily community management and platform outreach. Tracked and reported campaign performance, delivering insights, approvals and updates during monthly client calls. Researched trends, optimised strategies, and supported campaign briefs, content and giveaways. Refined client strategies to align with evolving digital landscapes.
Digital Communications Manager at Empire Entertainment
December 1, 2024 - September 26, 2025Account management for key studio clients and media partners. Developed and executed digital & ATL PR strategies for Warner Bros, Lionsgate, A24, and other international studios, contributing to a 25%+ increase in opening weekend box office revenue for key releases ( Barbie, Aquaman 2, Wonka ). Secured media partnerships and negotiated trade exchanges to enhance film promotion reach. Led influencer marketing campaigns, increasing social engagement by 30%. Managed monthly content calendars and newsletters distributed to 20,000+ media partners. Planned and executed 20+ movie premieres and 2 international talent tours, attracting over 10,000 attendees. Analyzed campaign performance using Google Analytics to refine digital strategies.
Social Media Channel Manager at Toni Elephant Media
October 1, 2022 - September 26, 2025Managed accounts for multiple clients, overseeing strategy execution and performance analysis. Drove follower growth and engagement boosts across 5+ clients. Designed and executed targeted ad campaigns across Facebook, Instagram, and TikTok. Optimized content strategies using Google Analytics, Acumen, and Hootsuite. Enhanced user engagement through community management and strategic collaborations.
Sales & Social Media Coordinator at Cultural Care Au Pair
September 1, 2021 - September 26, 2025Managed recruitment and lead generation, through Salesforce CRM, achieving sales targets of 5+ au pairs weekly. Created social media content to support recruitment campaigns. Direct sales through cold calling from lead generation funnels and marketing activations at various high schools.
Digital Marketing Coordinator & Sales Consultant at Zoto's Property Group
January 1, 2020 - September 26, 2025Managed digital advertising and social media campaigns to boost property sales. Designed marketing collateral, including flyers and brochures. Sold off-plan properties valued at R3M+ per unit. Coordinated promotional events to increase brand visibility and property sales.
Social Media Manager at Spark Social (ON)
June 1, 2025 - September 26, 2025Managed organic social strategies and editorial calendars across Instagram, LinkedIn, Facebook, Twitter, Pinterest and TikTok for multiple client accounts. Created and proofed content, including copy and visuals. Drove engagement and growth through daily community management and platform outreach. Tracked and reported campaign performance, delivering insights and updates during monthly client calls. Researched trends, optimised strategies, and supported campaign briefs, content and giveaways. Refined client strategies to align with evolving digital and social landscapes.
Digital Communications Manager at Empire Entertainment
December 1, 2024 - September 26, 2025Account management for key studio clients and media partners. Developed and executed digital & ATL PR strategies for Warner Bros, Lionsgate, A24, and other international studios, contributing to a 25%+ increase in opening weekend box office revenue for key releases. Secured media partnerships and negotiated trade exchanges to enhance film promotion reach. Led influencer marketing campaigns, increasing social engagement by 30%. Managed monthly content calendars and newsletters distributed to 20,000+ media partners. Planned and executed 20+ movie premieres and 2 international talent tours, attracting over 10,000 attendees. Analyzed campaign performance using Google Analytics to refine digital strategies.
Social Media Channel Manager at Toni Elephant Media
October 1, 2022 - September 26, 2025Managed social media strategy for 5+ clients, driving 50% follower growth and a 25% engagement boost. Designed and executed targeted ad campaigns across Facebook, Instagram, and TikTok. Optimized content strategies using Google Analytics, Acumen, and Hootsuite. Enhanced user engagement through community management and strategic collaborations.
Sales & Social Media Coordinator at Cultural Care Au Pair
September 1, 2021 - September 26, 2025Managed recruitment and lead generation through Salesforce CRM, achieving sales targets of 5+ au pairs weekly. Created social media content to support recruitment campaigns. Direct sales through cold calling from lead generation funnels and marketing activations at various high schools.
Digital Marketing Coordinator & Sales Consultant at Zoto's Property Group
January 1, 2020 - September 26, 2025Managed digital advertising and social media campaigns to boost property sales. Designed marketing collateral, including flyers and brochures. Sold off-plan properties valued at R3M+ per unit. Coordinated promotional events to increase brand visibility and property sales.
Education
Honours in Marketing Management at Institute of Marketing Management
January 1, 2024 - September 26, 2025Certificate in Digital Marketing at UCT Get Smarter
January 11, 2030 - November 1, 2024Bachelor of Business Administration (Marketing Management) at Institute Marketing Management
January 1, 2015 - January 1, 2019Honours in Marketing Management at Institute of Marketing Management
January 1, 2024 - September 26, 2025Certificate in Digital Marketing at UCT Get Smarter
January 11, 2030 - November 1, 2024Bachelor of Business Administration (Marketing Management) at Institute Marketing Management
January 1, 2015 - January 1, 2019Bachelor of Business Administration (Marketing Management) at Institute Marketing Management
January 1, 2015 - January 1, 2019Honours in Marketing Management at Institute of Marketing Management
January 1, 2024 - September 26, 2025Certificate in Digital Marketing at UCT Get Smarter
January 11, 2030 - November 1, 2024Honours in Marketing Management at Institute of Marketing Management
January 1, 2024 - September 26, 2025Certificate in Digital Marketing at UCT Get Smarter
January 11, 2030 - November 1, 2024Bachelor of Business Administration (Marketing Management) at Institute Marketing Management
January 1, 2015 - January 1, 2019Qualifications
Certificate in Digital Marketing
January 11, 2030 - November 1, 2024Honours in Marketing Management
January 1, 2024 - September 26, 2025Certificate in Digital Marketing
January 11, 2030 - November 1, 2024Certificate in Digital Marketing
January 11, 2030 - November 1, 2024Certificate in Digital Marketing
January 11, 2030 - November 1, 2024Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other
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