Hi, I'm Michele Cantanhede, a marketing and communication professional with 20 years of experience working across Latin America and Europe. I enjoy turning complex visions into simple, human, and profitable campaigns, blending strategy with hands-on execution and focusing on data-driven approaches alongside storytelling. Throughout my career, I've worked with diverse sectors like healthcare, tech, education, food, and culture. My passion lies in building brand strategies from scratch while continuously optimizing performance and user experience. I thrive in fast-paced environments where agility and collaboration are key.…

Michele Cantanhede

Hi, I'm Michele Cantanhede, a marketing and communication professional with 20 years of experience working across Latin America and Europe. I enjoy turning complex visions into simple, human, and profitable campaigns, blending strategy with hands-on execution and focusing on data-driven approaches alongside storytelling. Throughout my career, I've worked with diverse sectors like healthcare, tech, education, food, and culture. My passion lies in building brand strategies from scratch while continuously optimizing performance and user experience. I thrive in fast-paced environments where agility and collaboration are key.…

Available to hire

Hi, I’m Michele Cantanhede, a marketing and communication professional with 20 years of experience working across Latin America and Europe. I enjoy turning complex visions into simple, human, and profitable campaigns, blending strategy with hands-on execution and focusing on data-driven approaches alongside storytelling.

Throughout my career, I’ve worked with diverse sectors like healthcare, tech, education, food, and culture. My passion lies in building brand strategies from scratch while continuously optimizing performance and user experience. I thrive in fast-paced environments where agility and collaboration are key.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Portuguese
Fluent

Work Experience

Communication Manager at Buzz 2 Be
June 1, 2023 - Present
Developed and executed integrated digital strategies including SEO, social media, and paid media. Created and managed multilingual, multimedia content marketing strategies aligned with local trends. Led editorial calendars, UX optimization, and engagement campaigns. Coordinated product launches using meteoric and evergreen models and implemented Agile methodologies such as Scrum and Kanban. Achieved a 20% increase in lead generation, 15% growth in brand engagement, 15% organic web traffic growth, and 28% boost in social media visibility within six months.
Marketing Manager at Business Horizon Portugal
June 1, 2023 - July 25, 2025
Designed high-impact digital campaigns focused on storytelling and performance. Managed advertising campaigns across Google Ads, Meta, and LinkedIn in both Europe and Latin America. Produced culturally adapted content, developed personas, and created automation scenarios integrating content, SEO, automation, and reporting. Implemented Agile methodologies to accelerate launch timelines by 15%. Increased brand visibility by 30% and ROI on campaigns by 25%.
Independent Marketing Consultant at Brazil – Europe
January 1, 2021 - Present
Supported SMEs and social projects across multiple sectors such as healthcare, education, automotive, insurance, real estate, and services. Developed editorial strategies, content campaigns, conversion funnels, social media marketing, and branding initiatives. Conducted full web performance analysis using Google Analytics, Meta Business, HubSpot, and Mlabs. Created Go-to-Market strategies with immediate revenue impact, achieving a 40% increase in organic reach and a 30% increase in social media engagement. Managed successful product launches generating over R$1M in 48 hours and improved automated campaign open rates by 26% and CTR by 5%.
Senior Marketing Analyst at Ilion Soluções Web
January 1, 2021 - July 25, 2025
Developed inbound marketing and automation strategies using HubSpot and RD Station. Created SEO content and managed paid media campaigns across Google Ads, Meta, and LinkedIn. Coordinated technical and editorial teams to deliver user-centered web projects. Delivered 30% growth in qualified leads, improved CTR by 25%, and reduced CPA by 20%. Implemented strategic dashboards with Power BI and Looker Studio for real-time tracking.
Co-founder & Marketing Director at Criatività Agência
February 28, 2018 - July 25, 2025
Led a full-service agency managing brand strategy, digital marketing, and 360° campaigns for more than 30 clients across multiple sectors. Managed creative and commercial teams to achieve sustained local brand recognition.
Co-founder & Commercial Director at Toutes Mall / Vivo Empresas
March 1, 2017 - July 25, 2025
Developed a B2B telecom portfolio, structured offers, trained sales teams, and optimized after-sales processes, significantly boosting recurring revenue.
Marketing & Programming Coordinator at TV Oeste / Rede Bahia / Globo
June 1, 2007 - July 25, 2025
Oversaw content quality, programming, and audience data analysis. Managed cross-media campaigns, show launches, premium events, and CSR initiatives to enhance regional engagement.
Communication Manager at Buzz 2 Be
June 1, 2023 - Present
Developed and executed integrated digital strategies including SEO, social media, and paid media. Created and managed multilingual, multimedia content marketing strategies aligned with local trends. Led editorial calendars, UX optimization, and engagement campaigns. Coordinated product launches using meteoric and evergreen models. Implemented Agile methodologies such as Scrum and Kanban. Achieved 20% increase in lead generation, 15% rise in brand engagement, 15% organic web traffic growth, 10% improvement in conversion rates, and 28% boost in social media visibility within six months.
Marketing Manager at Business Horizon Portugal
June 30, 2023 - July 25, 2025
Designed high-impact digital campaigns with storytelling and performance focus. Managed advertising campaigns across Google Ads, Meta, and LinkedIn in Europe and Latin America. Produced culturally adapted content, developed personas, and automation scenarios. Applied integrated frameworks combining content, SEO, automation, and reporting. Delivered a 30% rise in brand visibility and 25% ROI on campaigns, with 15% faster launch timelines through Agile methodologies.
Independent Marketing Consultant at Freelance
January 1, 2021 - Present
Supported SMEs and social projects in sectors such as healthcare, education, automotive, insurance, real estate, and services. Deployed editorial strategies, content campaigns, conversion funnels, social media, and branding. Conducted full web performance analysis using Google Analytics, Meta Business, HubSpot, and Mlabs. Developed Go-to-Market strategies with immediate revenue impact. Increased organic reach by 40%, social media engagement by 30%, and improved email campaign open and click-through rates significantly.
Senior Marketing Analyst at Ilion Soluções Web
December 31, 2021 - July 25, 2025
Developed inbound marketing and automation strategies using HubSpot and RD Station. Created SEO content and managed paid media campaigns on Google Ads, Meta, and LinkedIn. Coordinated technical and editorial teams to deliver user-centered web projects. Achieved 30% growth in qualified leads, 25% click-through rate improvement, and 20% decrease in cost per acquisition. Implemented strategic dashboards with Power BI and Looker Studio for real-time performance tracking.
Co-founder & Marketing Director at Criatività Agência
February 28, 2018 - July 25, 2025
Led a full-service agency delivering brand strategy, digital marketing, and 360° campaigns for over 30 multi-sector clients. Managed both creative and commercial teams, achieving sustained local brand recognition and growth for clients.
Co-founder & Commercial Director at Toutes Mall / Vivo Empresas
March 31, 2017 - July 25, 2025
Developed B2B telecom portfolio, structured offers, trained sales teams, and optimized after-sales processes resulting in significant recurring revenue growth.
Marketing & Programming Coordinator at TV Oeste / Rede Bahia / Globo
June 30, 2007 - July 25, 2025
Oversaw content quality, programming, and audience data analysis. Managed cross-media campaigns, show launches, premium events, and CSR initiatives that enhanced regional audience engagement.

Education

Specialized Master's at Faculdade São Francisco de Barreiras
January 1, 2000 - December 31, 2001
MBA at IPOG
January 1, 2000 - December 31, 2001
Bachelor's at Faculdade São Francisco de Barreiras
January 1, 1998 - December 31, 2001
Specialized Master's at Faculdade São Francisco de Barreiras
January 1, 2000 - December 31, 2000
MBA at IPOG
January 1, 0001 - December 31, 0001
Bachelor's at Faculdade São Francisco de Barreiras
January 1, 0001 - December 31, 0001

Qualifications

Google Analytics
January 1, 2020 - December 31, 2020
Social Media Marketing – HubSpot Academy
January 1, 2020 - December 31, 2020
Meta Social Media Marketing
January 1, 2020 - December 31, 2020
Retail Marketing – Fundação Getúlio Vargas (FGV)
January 1, 2020 - December 31, 2020
Service Design & Communication – LinkedIn
January 1, 2021 - December 31, 2021
Fundamentals of LinkedIn Marketing Solutions – LinkedIn
January 1, 2021 - December 31, 2021
Digital Analytics for Marketing Professionals – Coursera
January 1, 2020 - December 31, 2020
Marketing in a Digital World – Coursera
January 1, 2020 - December 31, 2020
Agility for Success – LinkedIn Learning
January 1, 2021 - December 31, 2021
Google Analytics
January 11, 2030 - July 25, 2025
Social Media Marketing – HubSpot Academy
January 11, 2030 - July 25, 2025
Meta Social Media Marketing
January 11, 2030 - July 25, 2025
Retail Marketing – Fundação Getúlio Vargas
January 11, 2030 - July 25, 2025
Service Design & Communication – LinkedIn
January 11, 2030 - July 25, 2025
Fundamentals of LinkedIn Marketing Solutions – LinkedIn
January 11, 2030 - July 25, 2025
Digital Analytics for Marketing Professionals – Coursera
January 11, 2030 - July 25, 2025
Marketing in a Digital World – Coursera
January 11, 2030 - July 25, 2025
Agility for Success – LinkedIn Learning
January 11, 2030 - July 25, 2025

Industry Experience

Consumer Goods, Education, Financial Services, Government, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Agriculture & Mining, Telecommunications, Transportation & Logistics, Other

Skills

Experience Level