I'm a results-driven graphic designer and photographer with 21+ years of experience helping brands tell their stories through smart, impactful visuals.
I’m a results-driven graphic designer and photographer with 21+ years of experience helping brands tell their stories through smart, impactful visuals. I design packaging, print collateral, digital assets, and brand identities that resonate with diverse audiences.
I excel at collaborating with cross-functional teams, managing end-to-end projects, and delivering solutions that align design with business goals. From concept to final delivery, I ensure brand consistency across packaging, marketing materials, and e-commerce content.
Pennington Clover & Grass was a new product with something to prove and no shelf presence to lean on — just a product listing and a fraction of a second to earn the click. I designed a full suite of e-commerce alt images for Amazon, Home Depot, Lowe’s, and Walmart that answered the questions real shoppers actually ask before they buy. The result: a cohesive, confidence-building image suite that makes a newcomer look like it belongs — and then some.
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Designed and executed packaging rebrands for garden products including bags, bottle labels, and point-of-purchase materials; created marketing collateral including tractor-trailer graphics, tech sheets, signage, banners, and sales support materials; developed and maintained product catalogs showcasing product lines for retail and wholesale customers; produced e-commerce alt images and A+ content for Walmart, Amazon, Home Depot, and Lowe’s; executed product photography and advanced photo retouching using professional Photoshop techniques; updated and maintained brand guidelines, logos, photography, and shared design assets; created and managed rendering template libraries to ensure consistency across multiple brands.
Designed weekly email marketing campaigns promoting best sellers, seasonal launches, and holiday offers; collaborated with marketing teams to create visually engaging, conversion-focused email layouts; developed digital graphics for social media contest campaigns to increase customer engagement; supported cohesive brand presence across email and social media platforms; designed for a wide range of customer demographics and product categories.
Prepared print-ready files in collaboration with in-house print teams, including color correction, file flattening, and outlining fonts; ensured print accuracy and quality across a variety of client projects; served as lead designer for Medialink, a proprietary system for customizable marketing collateral; maintained server organization and file standards for the creative team; assisted with client-facing projects including trade show graphics, branded materials, and presentations.
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