I'm a results-driven graphic designer and photographer with 21+ years of experience helping brands tell their stories through smart, impactful visuals. I design packaging, print collateral, digital assets, and brand identities that resonate with diverse audiences. I excel at collaborating with cross-functional teams, managing end-to-end projects, and delivering solutions that align design with business goals. From concept to final delivery, I ensure brand consistency across packaging, marketing materials, and e-commerce content.…

Michelle Ashman

I'm a results-driven graphic designer and photographer with 21+ years of experience helping brands tell their stories through smart, impactful visuals. I design packaging, print collateral, digital assets, and brand identities that resonate with diverse audiences. I excel at collaborating with cross-functional teams, managing end-to-end projects, and delivering solutions that align design with business goals. From concept to final delivery, I ensure brand consistency across packaging, marketing materials, and e-commerce content.…

Available to hire

I’m a results-driven graphic designer and photographer with 21+ years of experience helping brands tell their stories through smart, impactful visuals. I design packaging, print collateral, digital assets, and brand identities that resonate with diverse audiences.

I excel at collaborating with cross-functional teams, managing end-to-end projects, and delivering solutions that align design with business goals. From concept to final delivery, I ensure brand consistency across packaging, marketing materials, and e-commerce content.

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Skills

Experience Level

Photo
Expert

Work Experience

Freelance Graphic Designer at Self-Employed
March 1, 2005 - Present
Provided graphic design services for a diverse client base across multiple industries; designed posters, programs, business cards, banners, emails, DVD covers, logos, sell sheets, and PowerPoint presentations; collaborated with clients to define project goals, brand direction, and target audiences; managed projects from concept through final delivery while meeting deadlines and client expectations; delivered polished design solutions aligned with business objectives.
Graphic Designer at Central Garden & Pet
February 1, 2017 - February 1, 2026
Designed and executed packaging rebrands for garden products including bags, bottle labels, and point-of-purchase materials; created marketing collateral including tractor-trailer graphics, tech sheets, signage, banners, and sales support materials; developed and maintained product catalogs showcasing product lines for retail and wholesale customers; produced e-commerce alt images and A+ content for Walmart, Amazon, Home Depot, and Lowe’s; executed product photography and advanced photo retouching using professional Photoshop techniques; updated and maintained brand guidelines, logos, photography, and shared design assets; created and managed rendering template libraries to ensure consistency across multiple brands.
Graphic Designer at Benchmark Brands
July 1, 2013 - February 1, 2015
Designed weekly email marketing campaigns promoting best sellers, seasonal launches, and holiday offers; collaborated with marketing teams to create visually engaging, conversion-focused email layouts; developed digital graphics for social media contest campaigns to increase customer engagement; supported cohesive brand presence across email and social media platforms; designed for a wide range of customer demographics and product categories.
Production Artist & Graphic Designer at Phase 3 Media
September 1, 2008 - April 1, 2013
Prepared print-ready files in collaboration with in-house print teams, including color correction, file flattening, and outlining fonts; ensured print accuracy and quality across a variety of client projects; served as lead designer for Medialink, a proprietary system for customizable marketing collateral; maintained server organization and file standards for the creative team; assisted with client-facing projects including trade show graphics, branded materials, and presentations.
Graphic Designer & Photographer at For Rent Media Solutions
May 1, 2006 - September 1, 2008
Designed advertisements for clients across publications including For Rent Magazine, After 55, and Para Rentar; collaborated with sales representatives and clients to translate marketing goals into visually compelling ad layouts; served as part-time photographer, capturing apartment communities and creating virtual tours for web placement; produced collateral and special projects, including marketing materials for the annual Apartment Association Can Can Ball; ensured consistent branding and high-quality visual content across print and digital platforms.
Graphic Designer & Newspaper Production at Henry Daily Herald
July 1, 2005 - May 1, 2006
Collaborated with sales representatives and clients to create advertisements for the Henry Daily Herald and Clayton News Daily; produced a free weekly paper from concept to final print each week in coordination with the general manager; managed layout, design, and content placement to ensure visually appealing and accurate publications; delivered print materials that met editorial standards and client marketing objectives; maintained efficiency and consistency under tight weekly production deadlines.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Other
    paper Case Study: Pennington Clover & Grass Alt Images for E-Commerce

    Pennington Clover & Grass was a new product with something to prove and no shelf presence to lean on — just a product listing and a fraction of a second to earn the click. I designed a full suite of e-commerce alt images for Amazon, Home Depot, Lowe’s, and Walmart that answered the questions real shoppers actually ask before they buy. The result: a cohesive, confidence-building image suite that makes a newcomer look like it belongs — and then some.

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