Case Study: Pennington Clover & Grass Alt Images for E-Commerce

Michelle Ashman
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Pennington Clover & Grass was a new product with something to prove and no shelf presence to lean on — just a product listing and a fraction of a second to earn the click. I designed a full suite of e-commerce alt images for Amazon, Home Depot, Lowe’s, and Walmart that answered the questions real shoppers actually ask before they buy. The result: a cohesive, confidence-building image suite that makes a newcomer look like it belongs — and then some.

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