Michelle V. Bañez

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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Language

English
Advanced

Work Experience

Social Media Manager at Mommy Tin's Home Kitchen
March 1, 2020 - August 31, 2023
Created social media content and campaigns, oversaw email marketing, and updated the website; managed daily operations for the brand’s online presence.
Influencer Relations Officer at Canva
September 1, 2023 - December 31, 2023
Managed influencer relations, planned and executed campaigns, created content, and supported social media activities.
Social Media Specialist at Pandora Mall (Project-based)
January 1, 2024 - July 1, 2025
Created social media content (graphics & videos), managed social media content, video management, paid ads, Telegram channel engagement, and campaign planning/execution; website updates.
Digital Marketing Specialist at Freelance / Self-Employed
August 1, 2025 - Present
Developed digital marketing strategy; executed SEO, SEM, social media marketing; analyzed data with Google Analytics; campaign planning and reporting.
Social Media Specialist at Mommy Tin’s Home Kitchen
March 1, 2020 - August 1, 2023
Creates social media contents; manages social media engagement and campaigns; implements email marketing; maintains website; prepares weekly and monthly reports; handles customer service and PRM management.
Marketing Specialist at Pandora Mall (Project-based)
March 1, 2020 - August 1, 2023
Created social media contents; managed social media paid ads; engagement and campaigns; planned and executed content; managed website and newsletters; customer service; PRM management.
Digital Marketing Specialist at Home Design Doctor / Gemini Online Store
March 1, 2020 - August 1, 2023
Managed digital marketing campaigns; social media engagement; paid ads; content planning; email marketing; analytics; conversion optimization.
Copywriter & Editor at A Prodite Adventures Inc.
March 1, 2020 - August 1, 2023
Copywriting and editing; content creation; SEO research; design; communication; content strategy.
Influencer Relations Officer at Self-employed (Freelance)
September 1, 2023 - December 31, 2023
Managed influencer relations; content creation via Canva and Adobe; social media content; campaign planning and execution; website maintenance; reports.
Social Media Manager at Self-employed (Freelance)
September 1, 2023 - December 31, 2023
Created social media contents (graphics & videos); managed social media paid ads; Telegram channel engagement and maintenance; campaign planning and execution; website updates.
Social Media & Digital Marketing Specialist at Independent / Freelance
January 1, 2024 - July 31, 2025
Creates social media contents (graphics & videos); video management; manages social media paid ads; content planning and execution; website updates and maintenance.
Digital Marketing Strategist at Independent / Freelance
August 1, 2025 - Present
Overseeing digital marketing strategy; SEO, SEM/PPC; social media marketing; Google Analytics; campaign planning and management; data analysis and reporting.
Influencer Relations Officer
September 1, 2023 - December 1, 2023
Managed influencer relations and campaigns, created content, and evaluated campaign performance. Used tools such as Canva, Adobe Photoshop, CapCut, and Adobe Premiere Pro to develop graphics and videos; performed website updates and maintenance; oversaw social media content planning and execution.
Content Creator
January 1, 2024 - July 31, 2025
Created social media contents (graphics & videos), managed video production, oversaw social media paid ads, handled Telegram channel engagement and maintenance, and planned and executed content campaigns; performed website updates and maintenance.
Digital Marketing Strategist
August 1, 2025 - Present
Developed and implemented digital marketing strategy across channels; led SEO/SEM efforts, social media marketing, email campaigns, analytics, and ROI optimization.

Education

Elementary Education at Mangahan Elementary School
June 19, 1997 - May 20, 2003
High School at SE BIO High School
June 20, 2003 - May 20, 2007
Bachelor of Science in Information Technology at Access Computer and Business College
June 20, 2007 - May 20, 2011
Bachelor of Science in Information Technology at ACCESS COMPUTER AND BUSINESS COLLEGE
June 1, 2007 - May 1, 2011
Bachelor of Science in Information Technology at ACCESS Computer and Business College
June 1, 2007 - May 1, 2011
High School at Bio High School
June 1, 2003 - May 1, 2007
Elementary Education at Mangahan Elementary School
June 1, 1997 - May 1, 2003
Bachelor of Science in Information Technology at Access Computer and Business College
June 1, 2007 - May 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail