Michelle V. Bañez

Developed and implemented digital marketing strategy across channels; led SEO/SEM efforts, social media marketing, email campaigns, analytics, and ROI optimization.

Digital Marketing Strategist at Independent / Freelance

Overseeing digital marketing strategy; SEO, SEM/PPC; social media marketing; Google Analytics; campaign planning and management; data analysis and reporting.

Digital Marketing Specialist at Freelance / Self-Employed

Developed digital marketing strategy; executed SEO, SEM, social media marketing; analyzed data with Google Analytics; campaign planning and reporting.

Created social media contents (graphics & videos), managed video production, oversaw social media paid ads, handled Telegram channel engagement and maintenance, and planned and executed content campaigns; performed website updates and maintenance.

Social Media & Digital Marketing Specialist at Independent / Freelance

Creates social media contents (graphics & videos); video management; manages social media paid ads; content planning and execution; website updates and maintenance.

Social Media Specialist at Pandora Mall (Project-based)

Created social media content (graphics & videos), managed social media content, video management, paid ads, Telegram channel engagement, and campaign planning/execution; website updates.

Managed influencer relations and campaigns, created content, and evaluated campaign performance. Used tools such as Canva, Adobe Photoshop, CapCut, and Adobe Premiere Pro to develop graphics and videos; performed website updates and maintenance; oversaw social media content planning and execution.

Social Media Manager at Self-employed (Freelance)

Created social media contents (graphics & videos); managed social media paid ads; Telegram channel engagement and maintenance; campaign planning and execution; website updates.

Influencer Relations Officer at Self-employed (Freelance)

Managed influencer relations; content creation via Canva and Adobe; social media content; campaign planning and execution; website maintenance; reports.

Influencer Relations Officer at Canva

Managed influencer relations, planned and executed campaigns, created content, and supported social media activities.

Copywriter & Editor at A Prodite Adventures Inc.

Copywriting and editing; content creation; SEO research; design; communication; content strategy.

Digital Marketing Specialist at Home Design Doctor / Gemini Online Store

Managed digital marketing campaigns; social media engagement; paid ads; content planning; email marketing; analytics; conversion optimization.

Marketing Specialist at Pandora Mall (Project-based)

Created social media contents; managed social media paid ads; engagement and campaigns; planned and executed content; managed website and newsletters; customer service; PRM management.

Social Media Specialist at Mommy Tin’s Home Kitchen

Creates social media contents; manages social media engagement and campaigns; implements email marketing; maintains website; prepares weekly and monthly reports; handles customer service and PRM management.