Hi, I’m Michelle – a results-driven digital marketing and content expert with 5+ years of experience across B2B and B2C industries. I specialize in building full-funnel strategies that blend creativity with analytics, backed by technical know-how and a solid understanding of consumer psychology. From crafting SEO-optimized content that drives traffic (35%+ growth for global clients) to managing multi-channel campaigns, I deliver marketing solutions rooted in research, clarity, and ROI. What I Bring to the Table: ✅ Digital Marketing Strategy – Google Ads, Meta Ads, Email Automation, Funnel Optimization ✅ SEO (On-Page & Off-Page) – Content Architecture, Metadata, Internal Linking, Keyword Planning ✅ AI Tools & Research – ChatGPT, Jasper, AIO, GEO, LLMO, Competitive Market Analysis ✅ UI/UX & Web Optimization – WordPress, Shopify, Elementor, UX-focused design ✅ Content Creation – SEO Blogs, Copywriting, Technical Writing, Social Media Content ✅ Project & Product Management – Agile, Scrum, MVP Launches, Roadmapping, GTM Strategy I’ve worked with startups, agencies, and tech firms in the UAE and globally—including Dalil AI, Idea Labz, Solruf, and more—taking ideas from concept to execution with precision and adaptability. Whether you need a digital strategy that works, content that ranks, or a product manager who understands growth, I’m here to help you win.

Michelle Dsouza

Hi, I’m Michelle – a results-driven digital marketing and content expert with 5+ years of experience across B2B and B2C industries. I specialize in building full-funnel strategies that blend creativity with analytics, backed by technical know-how and a solid understanding of consumer psychology. From crafting SEO-optimized content that drives traffic (35%+ growth for global clients) to managing multi-channel campaigns, I deliver marketing solutions rooted in research, clarity, and ROI. What I Bring to the Table: ✅ Digital Marketing Strategy – Google Ads, Meta Ads, Email Automation, Funnel Optimization ✅ SEO (On-Page & Off-Page) – Content Architecture, Metadata, Internal Linking, Keyword Planning ✅ AI Tools & Research – ChatGPT, Jasper, AIO, GEO, LLMO, Competitive Market Analysis ✅ UI/UX & Web Optimization – WordPress, Shopify, Elementor, UX-focused design ✅ Content Creation – SEO Blogs, Copywriting, Technical Writing, Social Media Content ✅ Project & Product Management – Agile, Scrum, MVP Launches, Roadmapping, GTM Strategy I’ve worked with startups, agencies, and tech firms in the UAE and globally—including Dalil AI, Idea Labz, Solruf, and more—taking ideas from concept to execution with precision and adaptability. Whether you need a digital strategy that works, content that ranks, or a product manager who understands growth, I’m here to help you win.

Available to hire

Hi, I’m Michelle – a results-driven digital marketing and content expert with 5+ years of experience across B2B and B2C industries. I specialize in building full-funnel strategies that blend creativity with analytics, backed by technical know-how and a solid understanding of consumer psychology.

From crafting SEO-optimized content that drives traffic (35%+ growth for global clients) to managing multi-channel campaigns, I deliver marketing solutions rooted in research, clarity, and ROI.

What I Bring to the Table:

✅ Digital Marketing Strategy – Google Ads, Meta Ads, Email Automation, Funnel Optimization
✅ SEO (On-Page & Off-Page) – Content Architecture, Metadata, Internal Linking, Keyword Planning
✅ AI Tools & Research – ChatGPT, Jasper, AIO, GEO, LLMO, Competitive Market Analysis
✅ UI/UX & Web Optimization – WordPress, Shopify, Elementor, UX-focused design
✅ Content Creation – SEO Blogs, Copywriting, Technical Writing, Social Media Content
✅ Project & Product Management – Agile, Scrum, MVP Launches, Roadmapping, GTM Strategy

I’ve worked with startups, agencies, and tech firms in the UAE and globally—including Dalil AI, Idea Labz, Solruf, and more—taking ideas from concept to execution with precision and adaptability.

Whether you need a digital strategy that works, content that ranks, or a product manager who understands growth, I’m here to help you win.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Content Review Executive at Idea Labz
August 31, 2022 - August 7, 2025
Produced high-performing SEO content (On-Page & Off-Page) using E-E-A-T principles, boosting international site traffic by 35% and improving SERP rankings across B2B/B2C verticals. Drove technical SEO implementation across content architecture, metadata, and internal linking to enhance crawlability, indexation speed, and organic growth.
Head of Digital Marketing at Solruf
December 31, 2022 - August 7, 2025
Directed digital campaigns using Google Ads and Meta Ads, increasing organic traffic by 18% and improving conversion rates by 10%. Wrote and optimized SEO blog content, sales funnels, and social media posts while aligning with brand voice and audience intent. Utilized WordPress and basic design/video tools alongside analytics to refine website UI/UX and boost user retention.
Technical Content Writer at Coding Ninjas
December 31, 2023 - August 7, 2025
Authored SEO-optimized educational content, improving search visibility by 25% for UK and US learners through clear and concise explanations of complex technical concepts. Edited and refined website content for accuracy and style adherence, enhancing user understanding of programming courses. Collaborated with marketing and product teams to tailor content strategy based on market and competitor research.
Product Manager at Dalil AI
June 30, 2025 - August 7, 2025
Led cross-functional teams using Scrum and Agile to deliver AI-powered MarTech products from MVP to launch. Defined product roadmap, user stories, epics, and acceptance criteria aligned with KPIs and stakeholder goals. Conducted market research, competitive analysis, and customer feedback loops guiding feature prioritization and GTM strategy. Collaborated on UI/UX, data analytics, and growth experiments, driving a 15% increase in engagement and retention.
Digital Marketing Technical Specialist at Dalil AI
August 31, 2025 - August 7, 2025
Developed a comprehensive digital marketing strategy including a UI/UX-optimized website wireframe, SEO roadmap, social media content plan, and initial campaigns. Designed tiered digital marketing service packages (Basic, Growth, Premium) tailored for startups and SMEs, leading to 3+ prospective client inquiries. Applied business psychology and growth strategies for diverse industries in Dubai. Created agile workflows and project management frameworks using Notion and Trello for efficient campaign execution and scalability for B2B and B2C clients.

Education

B. Tech in Computer Science with specialization in Cloud Technology and Information Security at Ajeenkya D.Y. Patil University, Pune
January 1, 2020 - January 1, 2024
CBSE at Our Own English High School, Dubai
January 11, 2030 - August 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Education, Healthcare, Travel & Hospitality