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I am a growth-focused, award-winning digital marketing executive with 20+ years of success building brands and scaling web-based businesses. I have a proven track record leading end-to-end marketing operations—from affiliate programs and performance marketing to brand strategy, lifecycle marketing, and revenue growth.\n\nI founded a company with an $80K investment and grew it to multi-million dollars in revenue by year three, while delivering 35% MoM growth and 70%+ annual topline revenue lifts for other web-based businesses. I thrive in roles that blend strategic vision with hands-on execution, and I’m equally comfortable setting the company direction or rolling up my sleeves to drive results.…I am a growth-focused, award-winning digital marketing executive with 20+ years of success building brands and scaling web-based businesses. I have a proven track record leading end-to-end marketing operations—from affiliate programs and performance marketing to brand strategy, lifecycle marketing, and revenue growth.\n\nI founded a company with an $80K investment and grew it to multi-million dollars in revenue by year three, while delivering 35% MoM growth and 70%+ annual topline revenue lifts for other web-based businesses. I thrive in roles that blend strategic vision with hands-on execution, and I’m equally comfortable setting the company direction or rolling up my sleeves to drive results.

Michelle Pendenza

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am a growth-focused, award-winning digital marketing executive with 20+ years of success building brands and scaling web-based businesses. I have a proven track record leading end-to-end marketing operations—from affiliate programs and performance marketing to brand strategy, lifecycle marketing, and revenue growth.\n\nI founded a company with an $80K investment and grew it to multi-million dollars in revenue by year three, while delivering 35% MoM growth and 70%+ annual topline revenue lifts for other web-based businesses. I thrive in roles that blend strategic vision with hands-on execution, and I’m equally comfortable setting the company direction or rolling up my sleeves to drive results.…I am a growth-focused, award-winning digital marketing executive with 20+ years of success building brands and scaling web-based businesses. I have a proven track record leading end-to-end marketing operations—from affiliate programs and performance marketing to brand strategy, lifecycle marketing, and revenue growth.\n\nI founded a company with an $80K investment and grew it to multi-million dollars in revenue by year three, while delivering 35% MoM growth and 70%+ annual topline revenue lifts for other web-based businesses. I thrive in roles that blend strategic vision with hands-on execution, and I’m equally comfortable setting the company direction or rolling up my sleeves to drive results.

Available to hire

I am a growth-focused, award-winning digital marketing executive with 20+ years of success building brands and scaling web-based businesses. I have a proven track record leading end-to-end marketing operations—from affiliate programs and performance marketing to brand strategy, lifecycle marketing, and revenue growth.\n\nI founded a company with an $80K investment and grew it to multi-million dollars in revenue by year three, while delivering 35% MoM growth and 70%+ annual topline revenue lifts for other web-based businesses. I thrive in roles that blend strategic vision with hands-on execution, and I’m equally comfortable setting the company direction or rolling up my sleeves to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Vice President of Marketing (Founder) at Swurve Media Corporation

January 1, 2010 - April 1, 2026

Founded Swurve Media Corporation with an $80k investment and built the company into a multi-million dollar business by year three. Led all marketing strategy, website design, creatives/ad design, branding, and public relations. Launched and nurtured an industry-recognized affiliate program from the ground up, making it the largest and most profitable traffic source for our web properties. Developed content management tools to follow industry best practices and forged strategic partnerships to exploit product synergies and create additional revenue streams. Took the company fully remote in 2019.

General Manager / Director of Marketing at Ruby

February 1, 2009 - December 1, 2009

Inherited an underperforming subsidiary and achieved 35% month-over-month revenue growth, sustained consistently over the full tenure. Led all aspects of marketing strategy, brand development, and public relations for the parent company’s portfolio. Grew Affiliate Program, represented the company in the US as a featured speaker at trade shows and events. Built and maintained strategic partnerships, exploiting product synergies and forming additional streams of traffic and revenue.

Chief Marketing Officer at Global Marketing Resources, Inc

January 1, 2008 - November 1, 2008

Managed a limited marketing budget and maximized ROI for existing web properties to boost topline annual revenue by over 70%, enabling reinvestment in the development of new properties and technology essential to growth. Responsible for all email marketing from creating dynamic templates to managing deliverability. Worked with international partners to develop mutually beneficial marketing campaigns. Launched a PR campaign with an SEO focus targeting negative keywords to improve reputation, reduce cancellations and chargebacks, and strengthen the bottom line.

Vice President of Marketing (Direct Division) at Inuvo

February 1, 2002 - January 1, 2008

Led all aspects of marketing strategy, brand development, reputation management, and PR for the company’s Direct-to-Consumer portfolio, including four leading premium community websites and one SaaS-based subsidiary. Oversaw the development of a proprietary award-winning affiliate program from the ground up, making it the largest generator of traffic and the second-largest affiliate program in the industry vertical. Built and maintained strategic partnerships with other online entities to exploit product synergies and form additional streams of traffic and revenue.