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Bilingual Digital Marketing Strategist and Project Manager with experience leading 360° campaigns across strategy, creative, and technology. Skilled at blending performance-driven insights with brand storytelling to manage accounts, guide cross-functional teams, and deliver impactful digital experiences. Passionate about innovation, human behavior in digital environments, and building strategies that convert.…Bilingual Digital Marketing Strategist and Project Manager with experience leading 360° campaigns across strategy, creative, and technology. Skilled at blending performance-driven insights with brand storytelling to manage accounts, guide cross-functional teams, and deliver impactful digital experiences. Passionate about innovation, human behavior in digital environments, and building strategies that convert.

Michelle Marie Bockelmann

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Bilingual Digital Marketing Strategist and Project Manager with experience leading 360° campaigns across strategy, creative, and technology. Skilled at blending performance-driven insights with brand storytelling to manage accounts, guide cross-functional teams, and deliver impactful digital experiences. Passionate about innovation, human behavior in digital environments, and building strategies that convert.…Bilingual Digital Marketing Strategist and Project Manager with experience leading 360° campaigns across strategy, creative, and technology. Skilled at blending performance-driven insights with brand storytelling to manage accounts, guide cross-functional teams, and deliver impactful digital experiences. Passionate about innovation, human behavior in digital environments, and building strategies that convert.

Available to hire

Bilingual Digital Marketing Strategist and Project Manager with experience leading 360° campaigns across strategy, creative, and technology. Skilled at blending performance-driven insights with brand storytelling to manage accounts, guide cross-functional teams, and deliver impactful digital experiences. Passionate about innovation, human behavior in digital environments, and building strategies that convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Brand Strategy Intern at Evercom (Brand: Apodemia Jewelry)

August 1, 2021 - September 23, 2025

Collaborated on brand-building and storytelling initiatives. Assisted in crafting brand strategy and communications to maintain consistent brand identity.

Marketing & Communications Intern at Curel Comunicación

February 1, 2023 - September 23, 2025

Supported digital media execution during Mercedes-Benz Fashion Week Madrid. Developed creative strategies across social channels to elevate client brands. Collaborated with influencers, media, and internal teams.

Digital Marketing Strategist & Account Executive at Tucan Marketing Digital

July 1, 2023 - Present

Lead 360° marketing strategies for 7 diverse accounts, managing performance marketing across Meta, Google, and email platforms. Built client relationships as the main point of contact and directed cross-functional teams to execute and scale campaigns. Platforms managed: Facebook/Instagram Ads, Google Ads, Mailchimp, Trello, Notion, Canva, Adobe Suite.