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I offer content services to start-up and scale-up SaaS businesses. Develop and execute end-to-end content for SaaS brands. Deliver SEO, product marketing, and lead-generation campaigns. Produce guides, blog posts, case studies, landing pages, and sales enablement assets. Act as strategic advisor to marketing leaders. I collaborate with marketing leaders to align messaging and go-to-market strategy across product, sales, and development teams, continuously optimizing content to drive engagement and pipeline.…I offer content services to start-up and scale-up SaaS businesses. Develop and execute end-to-end content for SaaS brands. Deliver SEO, product marketing, and lead-generation campaigns. Produce guides, blog posts, case studies, landing pages, and sales enablement assets. Act as strategic advisor to marketing leaders. I collaborate with marketing leaders to align messaging and go-to-market strategy across product, sales, and development teams, continuously optimizing content to drive engagement and pipeline.

Michelle McSweeney

Content Strategist, Content Producer, Copywriter, +2

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I offer content services to start-up and scale-up SaaS businesses. Develop and execute end-to-end content for SaaS brands. Deliver SEO, product marketing, and lead-generation campaigns. Produce guides, blog posts, case studies, landing pages, and sales enablement assets. Act as strategic advisor to marketing leaders. I collaborate with marketing leaders to align messaging and go-to-market strategy across product, sales, and development teams, continuously optimizing content to drive engagement and pipeline.…I offer content services to start-up and scale-up SaaS businesses. Develop and execute end-to-end content for SaaS brands. Deliver SEO, product marketing, and lead-generation campaigns. Produce guides, blog posts, case studies, landing pages, and sales enablement assets. Act as strategic advisor to marketing leaders. I collaborate with marketing leaders to align messaging and go-to-market strategy across product, sales, and development teams, continuously optimizing content to drive engagement and pipeline.

Available to hire

I offer content services to start-up and scale-up SaaS businesses. Develop and execute end-to-end content for SaaS brands. Deliver SEO, product marketing, and lead-generation campaigns. Produce guides, blog posts, case studies, landing pages, and sales enablement assets. Act as strategic advisor to marketing leaders.

I collaborate with marketing leaders to align messaging and go-to-market strategy across product, sales, and development teams, continuously optimizing content to drive engagement and pipeline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Content Marketing Specialist at Self-employed / Freelance

March 1, 2021 - Present

Developed and executed end-to-end content strategies for SaaS brands; delivered SEO, product marketing, and lead-generation campaigns; produced guides, blog posts, case studies, landing pages, and sales enablement assets; acted as strategic advisor to marketing leaders.

Project Manager and Editor at Kollectify

March 1, 2021 - January 1, 2022

Led content delivery for a Shopify-focused content marketing agency. Managed 5+ active client retainers from brief to delivery. Coordinated projects by assigning freelance writers to ensure deadlines, scope, and quality. Built scalable workflows using Asana and Trello to streamline production. Edited briefs, outlines, and final content for consistency and brand voice. Managed onboarding, client communications, and invoicing processes.

Content Marketing Manager at Kooomo

January 1, 2018 - February 1, 2021

Owned global content strategy and demand generation for an enterprise eCommerce platform. Developed quarterly content strategy and editorial roadmap aligned to pipeline targets. Built lead nurture campaigns and lead scoring frameworks with automation tools. Produced blogs, guides, webinars, case studies, and sales enablement content. Led webinars end-to-end (strategy, promotion, speakers, follow-up nurture). Collaborated with product, sales, and development teams on positioning and launches. Continuously optimized CMS and website UX to improve engagement and conversion.

Copywriter and Communications Coordinator at It Works! Marketing International

August 1, 2017 - January 1, 2018

Delivered high-volume communications for an international MLM consumer brand. Wrote and localized campaigns across email, app, web, print, and video. Supported global product launches and promotions. Developed scripts and messaging for customer support and internal communications.

Content Marketing Executive / Marketing Manager at Social Talent

March 1, 2016 - July 1, 2017

Promoted to lead marketing strategy and team after strong performance in content role. Managed and mentored a team of four marketers. Built an integrated marketing plan to drive B2B leads and brand growth. Partnered with leadership (CEO, sales, product) to align messaging and go-to-market strategy. Developed partnerships and content collaborations to expand reach internationally. Owned the website, social channels, and events.

Social Media and Content Executive at Usit Dublin

March 1, 2014 - February 1, 2016

Delivered high-volume, multichannel social and content marketing for Ireland’s leading youth travel brand. Managed social strategy across Facebook, Twitter, LinkedIn, and Instagram. Grew Facebook audience from 14k to 100k in 18 months. Created and managed the company blog, driving over 100,000 web visitors in 6 months.