Available to hire
I am Luis Miguel Axcar, a seasoned engineer and web systems specialist with over 25 years of experience dedicated to web development, especially enterprise WordPress and WooCommerce solutions. I work remotely and have proven success in leading complex software projects, integrating AI and LLM technologies to improve workflows and user experience. Born and currently based in Brazil, I am a committed family person, married and father to a 10-year-old boy.
My technical depth spans PHP, JavaScript (ES6+), React, REST/GraphQL APIs, and database management across MySQL, PostgreSQL, and Oracle, complemented by cloud infrastructure expertise in AWS and GCP. I am passionate about mentoring teams, process improvement, and continuous evolution of engineering practices to deliver scalable, secure, and high-performance software products. Outside of work, I contribute to open source and volunteer projects focusing on community impact and urban agriculture.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
Work Experience
Enterprise WordPress / WooCommerce Senior Engineer at 10up / Fueled
November 1, 2024 - PresentLed digital agency specializing in exceptional web experiences for enterprise clients. Managed complex, large-scale WooCommerce plugin and theme development using JavaScript, ReactJS, Shell scripts, and modern CI/CD practices. Delivered flagship UX engineering overhaul for official WooCommerce extensions with major improvements in onboarding time, order processing efficiency, and sales impact. Reduced WooCommerce Pre-Orders extension page load time by 40% and authored UI/UX engineering guidelines for consistent, fast, fail-proof accessible systems.
Engineering / Product Development Manager at Awesome Motive / Optin Monster
October 31, 2024 - August 27, 2025Led a team of 9 engineers overseeing strategic initiatives and technical execution. Developed and launched a 3-year engineering roadmap focusing on redundancy, technology modernization, and optimization. Owned all Agile ceremonies enhancing alignment and operational efficiency. Created skills assessment frameworks tied to PDPs and introduced progression models to boost talent attraction and retention. Delivered first LLM integration into Optin Monster SaaS product, reducing campaign creation time drastically. Proactively managed tech debt and drove team productivity through mission-oriented sprints.
Enterprise WordPress Engineer at Human Made Ltd.
March 1, 2024 - August 27, 2025Senior role in the enterprise WordPress space with deep expertise in building large-scale custom solutions for global enterprise clients including Nexstar Media Group, Disney, PlayStation, and Wikimedia. Developed highly complex WordPress architecture using AWS, WP Engine, Pantheon, PHP, Bash, JavaScript, and ReactJS. Authored technical blog articles and contributed strongly to company development processes and collaboration.
Engineering Manager / Director of Engineering at Instituto Soma
September 1, 2021 - August 27, 2025Built and structured engineering department specializing in geoprocessing, urban planning, and environmental management in partnership with FUNCATE. Led software engineering department to successful ISO certification. Delivered multiple complex web projects including SaaS products for public street lighting, handling billions in public funds, and asset management for over 4,000 km of roads. Managed multidisciplinary teams and implemented Agile/PMI methodologies for successful project delivery.
Senior Software Engineer at Uniregistry.com (GoDaddy)
February 28, 2015 - August 27, 2025Contributed to consulting, design, coding, and maintenance of legacy web solutions for domain name sales platforms. Improved platform performance, reducing response times significantly and integrated new features improving customer satisfaction and revenue generation.
Senior Web Software Engineer at Avaaz.org
July 1, 2014 - August 27, 2025Architected and implemented new systems and solutions to enhance online campaigning platform used by 70 million users globally. Developed mailing software and community petition creation tools, enabling volunteers to set up petitions and share personal stories, significantly improving user engagement.
Principal Web Software Engineer at Edirectory.com
August 31, 2012 - August 27, 2025Led global online directory product development, designing caching systems that reduced load times drastically. Automated version update processes decreasing downtime and improving customer satisfaction. Provided expert system design and development support to customers and internal teams.
Software Engineering Team Lead at Instituto Soma
September 1, 2010 - August 27, 2025Built and led a geo-oriented development team delivering web products and services handling complex geographic data analysis and reporting. Developed frameworks and applications enabling external teams to inspect properties and manage land tax payments, improving operational efficiency.
Principal Engineering Manager at P. A. Corporate Solutions / C2C
July 31, 2008 - August 27, 2025Web software house manager providing corporate web solutions for major clients like P&G, IAMs, and Fort Dodge. Progressed through various roles from Developer to Engineering Manager, managing requirements, timelines, budgets, and client relations to deliver high-quality software solutions on time and within budget.
Full Stack Web Developer at Braserver.com
December 31, 2002 - August 27, 2025Developed web tools improving user experience and server performance for clients, including new server dimensioning and quoting systems that enhanced customer experience and sales.
Full Stack Web Developer at Helpdesk.eti.br
August 1, 2002 - August 27, 2025Developed and launched a fully functional e-commerce platform, maintained and improved platform stability, and developed custom third-party integrations enhancing platform functionality and usability.
Intern Webmaster at Editora Alto Astral
December 31, 2000 - August 27, 2025Contributed to technical project work including development of a text-based DBMS, user contact forms, and transforming existing designs into functional websites promoting magazine sales and customer satisfaction.
Intern Software Programmer at Frigorífico Mondelli
January 1, 2000 - August 27, 2025Converted internal software systems to Delphi, gained hands-on experience with factory hardware and software maintenance, and contributed to development and implementation of new software applications, improving efficiency.
Enterprise WordPress / WooCommerce Senior Engineer at 10up / Fueled
November 1, 2024 - PresentLed the UI/UX engineering overhaul across official WooCommerce extensions, optimizing workflow and order management which led to reduced onboarding time, fewer support tickets, and increased sales. Reduced average page load times by 40% for high-traffic WooCommerce Pre-Orders extensions through caching and data store subsystems. Authored UI/UX guidelines and mentored engineers, providing architectural leadership for scalable multi-extension features and integrations using React, JavaScript, and modern CI/CD practices in a remote U.S.-based digital agency environment.
Engineering / Product Development Manager at Awesome Motive / Optin Monster
October 31, 2024 - August 27, 2025Led a team of 9 engineers overseeing strategic initiatives and technical execution for a large-scale SaaS conversion tool used by 1.5 million websites. Developed a 3-year engineering roadmap focusing on redundancy, tech modernization, and best practices. Took ownership of Agile ceremonies promoting business alignment and operational efficiency. Led the first LLM integration in the product, reducing campaign creation time from more than 20 hours to 1 hour. Established systems for managing technical debt, improving work-life balance, and implementing skill progression frameworks to enhance talent retention.
Enterprise WordPress Engineer at Human Made Ltd.
March 1, 2024 - August 27, 2025Contributed to designing and building complex custom WordPress solutions for enterprise clients including global brands like Nexstar Media, Disney, and Wikimedia. Worked extensively with AWS, PHP, Bash, JavaScript, ReactJS, and WordPress VIP. Played a key role in problem-solving, engineering reliability, and authoring technical articles for the company blog.
Engineering Manager / Director of Engineering at Instituto Soma
September 1, 2021 - August 27, 2025Founded and structured the engineering department focusing on geoprocessing, urban planning, and environmental management projects partnered with FUNCATE. Led multidisciplinary teams delivering complex web and mobile GIS and public lighting management solutions, achieving an ISO certification in 2019. Developed and launched public SaaS products serving over 5,500 municipalities, created cost-saving systems for public infrastructure management, and fostered Agile development culture.
Senior Software Engineer at Uniregistry.com (GoDaddy)
February 28, 2015 - August 27, 2025Developed and maintained legacy web solutions and optimized domain sales platform performance, drastically reducing response times and improving customer satisfaction. Assisted feature integrations to increase revenue and customer experience.
Senior Web Software Engineer at Avaaz.org
August 31, 2012 - August 27, 2025Architected and shipped systems for the world's largest online campaigning community, serving 70 million users. Developed mailing delivery software, community petition tools, and content sharing systems that enhanced accessibility and engagement on the platform.
Principal Web Software Engineer at Edirectory.com
August 31, 2010 - August 27, 2025Led global online directory market product development, designing caching systems that reduced load times from 1 minute to 5 seconds, automating version updates, and mentoring team members to improve product quality and reliability.
Software Engineering Team Lead at Instituto Soma
September 1, 2012 - August 27, 2025Built and led a geo-oriented development team delivering web products for geographic data monitoring and public street lighting services. Developed GIS solutions and mobile applications, ensuring infrastructure performance and minimal downtime.
Principal Engineering Manager at P. A. Corporate Solutions / C2C
July 31, 2008 - August 27, 2025Progressed through roles from web developer to principal engineering manager in a web software house serving corporate clients like P&G and IAMs. Managed teams, projects, budgets, and client relationships, delivering PHP/MySQL-based solutions on Linux/Apache stacks.
Full Stack Web Developer at Braserver.com
June 30, 2003 - August 27, 2025Developed web tools and improved server performance and security for a small web hosting company. Created a server dimensioning and quoting system that enhanced customer experience and sales.
Full Stack Web Developer at Helpdesk.eti.br
August 31, 2002 - August 27, 2025Developed and maintained a fully functional e-commerce platform using PHP, MySQL, Perl, and shell scripts. Enhanced platform stability and added third-party integrations improving usability.
Intern Webmaster at Editora Alto Astral
December 31, 2000 - August 27, 2025Developed a text-based DBMS and contributed to web projects for the leading astrology and relationships magazine in Brazil. Gained hands-on experience in PHP and MySQL web development, contributing to increased sales.
Intern Software Programmer at Frigorífico Mondelli
December 31, 1999 - August 27, 2025Converted internal software from Cobol and Clipper to Delphi for a major Brazilian meat processing company. Gained experience with factory hardware, AIX servers, and software maintenance.
Education
Vocational High School in Computer Science at São Paulo State University (Unesp)
January 11, 2030 - August 27, 2025Associate of Science in Computer Systems Analysis at Escola Politécnica - Curitiba, Paraná
January 11, 2030 - August 27, 2025Bachelor on Computer Engineering at Escola Politécnica - Curitiba, Paraná
August 27, 2010 - August 27, 2015Vocational High School in Computer Science at São Paulo State University (Unesp)
January 11, 2030 - August 27, 2025Associate of Science in Computer Systems Analysis at Escola Politécnica, Curitiba, Paraná
January 11, 2030 - August 27, 2025Bachelor of Engineering in Computer Engineering at São Paulo State University (Unesp)
January 11, 2030 - August 27, 2025Qualifications
Bachelor of Engineering in Computer Engineering
January 11, 2030 - August 27, 2025Active Engineering License with CREA (Regional Council of Engineering and Agronomy - São Paulo)
January 11, 2030 - August 27, 2025Active Engineering License
January 11, 2030 - August 27, 2025Industry Experience
Computers & Electronics, Software & Internet, Government, Education, Non-Profit Organization, Manufacturing, Transportation & Logistics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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