GRAZIA - DIM

Context and Objective:

The objective of this visual communication project for DIM is to elevate the brand’s legwear collection for the winter season through a fresh, fashion-forward approach. The goal is to position the collection as a versatile, stylish addition to any winter wardrobe while reinforcing DIM’s image as a trendy, modern brand.
The layout features a chic, minimalist composition with a strong focus on the central model, whose relaxed yet poised pose conveys confidence and style. The use of neutral tones punctuated by subtle pops of color ensures that the spotlight remains on the legwear, effectively aligning with the ‘Fashion Elevator’ theme.

Concept and Innovation:

The concept emphasizes a blend of editorial fashion aesthetics and playful graphic elements, creating a dynamic yet clean visual language. The asymmetrical placement of shapes adds a contemporary feel, while the bold typography captures attention and reinforces the promotional message.
The collaboration with Studio Emilie Albertini and Grazia lends additional credibility and aspirational value to the campaign, positioning DIM as a go-to brand for chic, fashionable legwear. The call-to-action, ‘Je découvre,’ is strategically placed to invite viewers to explore the collection while maintaining a cohesive and stylish brand identity.