TELESTAR

Context:

Télé Star, an iconic medium in the field of television news and entertainment, wanted to modernize and energize its presence on social networks. The main objective is to refresh the brand image while resonating with its main target audience, the 25-50 year-olds. To achieve this, it was crucial to draw on nostalgic elements from the 1990s and 2000s, periods dear to this generation, while creating a unified and diversified visual identity across all social platforms.

Project objectives:

Modernize the Brand Image: Revitalize Télé Star’s image on social networks to make it more contemporary, while remaining true to the spirit of the medium.
Resonate with the 25-50 age group: Capitalize on nostalgia for the 1990s and 2000s, key periods for the target generation, by integrating these visual and cultural codes into the content strategy.
Unify Visual Identity: Create consistent templates for all content shared on social networks, while allowing for diversity that avoids monotony and keeps users engaged.