biba landing page

Context and Objective :

The “La Mode Dopamine” project for Bonprix, in collaboration with Biba, aims to create a dynamic digital longform that will be enriched throughout the year, as the brand’s new collections are released. The aim is to highlight the concept of “dopamine dressing”, an approach to fashion that combines personal pleasure with ecological responsibility, while offering consumers on-trend, sustainable clothing choices. This longform will serve as a central platform for exploring and celebrating these collections throughout 2024.

Global Concept :

The concept sold is based on the idea that fashion can be a daily source of dopamine, a positive, mood-enhancing stimulant that is also environmentally friendly. Bonprix encourages thoughtful consumption, where each garment selected combines style, durability and relevance to individual needs and desires. This project will highlight this philosophy through a vibrant, colorful and accessible editorial design, reflecting the joyful and inclusive essence of Bonprix.