KIABI

Context and Objective :

The objective of this visual communication project for KIABI is to showcase the brand’s winter collection, highlighting warm and trendy pieces designed for the season. The key focus is to create a visual atmosphere that conveys warmth, comfort, and a sense of togetherness, aligning with the brand’s accessible fashion positioning.
The layout combines a natural and welcoming scene featuring a group of diverse women enjoying the outdoors, dressed in cozy and stylish winter garments. This visual representation is intended to evoke a sense of connection and inclusivity while promoting the collection in a relatable and aspirational manner.

Global concept:

The concept leverages a minimalist and modern design with a soft, warm color palette that reflects the cozy essence of the winter collection. The use of earthy tones and beige shades creates visual harmony, reinforcing the seasonal theme while maintaining brand consistency.
A circular cut-out in the design adds a playful and modern touch, creating a visual break and drawing attention to the call-to-action button. The CTA, ‘Découvrir la collection,’ is prominently displayed in a warm, inviting tone, encouraging viewers to explore the collection further.
Overall, the project aims to effectively communicate the collection’s key selling points—warmth, style, and inclusivity—while maintaining a contemporary and approachable visual identity for KIABI.