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Senior Digital Platforms Strategist with 20+ years’ experience architecting and leading scalable digital ecosystems, e-commerce infrastructures, and cross-functional product teams. Proven success delivering measurable performance improvements (50% faster site speed, 30% sales uplift) for global businesses by integrating UX design, SEO/SEM, and agile methodologies. Expert in WordPress, WooCommerce, Magento, Google Suite, and data-driven UX optimization. Passionate about enabling platform stability, growth, and international brand cohesion.…Senior Digital Platforms Strategist with 20+ years’ experience architecting and leading scalable digital ecosystems, e-commerce infrastructures, and cross-functional product teams. Proven success delivering measurable performance improvements (50% faster site speed, 30% sales uplift) for global businesses by integrating UX design, SEO/SEM, and agile methodologies. Expert in WordPress, WooCommerce, Magento, Google Suite, and data-driven UX optimization. Passionate about enabling platform stability, growth, and international brand cohesion.

Francesco

Web Developer, Front-End Developer, Marketer, +2

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Senior Digital Platforms Strategist with 20+ years’ experience architecting and leading scalable digital ecosystems, e-commerce infrastructures, and cross-functional product teams. Proven success delivering measurable performance improvements (50% faster site speed, 30% sales uplift) for global businesses by integrating UX design, SEO/SEM, and agile methodologies. Expert in WordPress, WooCommerce, Magento, Google Suite, and data-driven UX optimization. Passionate about enabling platform stability, growth, and international brand cohesion.…Senior Digital Platforms Strategist with 20+ years’ experience architecting and leading scalable digital ecosystems, e-commerce infrastructures, and cross-functional product teams. Proven success delivering measurable performance improvements (50% faster site speed, 30% sales uplift) for global businesses by integrating UX design, SEO/SEM, and agile methodologies. Expert in WordPress, WooCommerce, Magento, Google Suite, and data-driven UX optimization. Passionate about enabling platform stability, growth, and international brand cohesion.

Available to hire

Senior Digital Platforms Strategist with 20+ years’ experience architecting and
leading scalable digital ecosystems, e-commerce infrastructures, and
cross-functional product teams.
Proven success delivering measurable performance improvements (50% faster
site speed, 30% sales uplift) for global businesses by integrating UX design,
SEO/SEM, and agile methodologies.
Expert in WordPress, WooCommerce, Magento, Google Suite, and data-driven
UX optimization. Passionate about enabling platform stability, growth, and
international brand cohesion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

German

Beginner

Work Experience

Founder & Digital Strategy Lead at Wpstar.it

March 1, 2022 - Present

Built and scaled custom WordPress/WooCommerce solutions for 30+ SMEs across hospitality, retail, and service sectors. Developed and implemented SEO/SEM strategies, boosting organic traffic by 40% and conversions by 30%. Managed full life cycle of web projects including performance optimization, client onboarding, security, and continuous improvement. Introduced agile workflows and automation (Mailchimp, dynamic EDUCATION & CERTIFICATIONS).

Senior E-Commerce & Digital Marketing Manager at Mobildata Srl

March 1, 2022 - October 13, 2025

Directed digital commerce strategy for a 14-shop Wind3 network, overseeing marketing funnels, UX, and sales platforms. Optimized ad spend with strategic Google/Facebook Ads campaigns, increasing ROAS by 2.5x. Integrated CRM and analytics dashboards for real-time conversion tracking. Spearheaded lead-generation initiatives that doubled B2B leads within one quarter.

E-Commerce Manager & UX/UI Design Lead at MSX Distribution SRL

July 1, 2020 - October 13, 2025

Managed team of developers/designers to deliver Magento frontends for B2C and B2B platforms (Pep eMio, MSX). Delivered 30% faster mobile page loads and doubled checkout completion rate. Oversaw marketing automation and analytics across Google Shopping and AdWords.

Senior UX Designer & G Suite Engineer at Noovle Srl (Google Partner EMEA)

June 1, 2017 - October 13, 2025

Led UX transformation for mobile/web portals via UCD practices, including major frontend redesign for Alitalia that significantly improved mobile usability across devices. Designed and customized Lifecycle portals, integrated Google Cloud and G Suite tools. Functioned as both Pre-Sales engineer and trainer across B2B cloud transformations.

Various UX/UI and Development Roles at Ethica Srl / Web Life Services / OneMeet SpA / Accenture Technology Solutions / Etnoteam Srl

January 1, 2013 - October 13, 2025

Held various UX/UI and development roles across enterprise clients.