I'm a Montreal-based designer and illustrator working across campaigns, packaging, and merch. My work blends bold illustration with design to build visual systems that feel distinct, expressive, and built to live in the real world. I’ve created artwork and merchandise for artists like Arcade Fire and DJO, and was nominated for a Juno Award for Album Artwork of the Year for Tegan & Sara’s Crybaby. My work has also been shortlisted for the World Illustration Awards. I’m typically brought in to take a direction and turn it into strong, cohesive visuals, whether that’s campaign assets, packaging, or illustration-led design systems. Best suited for teams that need high-quality execution with a clear point of view.…

Becca McFarlane

PRO

I'm a Montreal-based designer and illustrator working across campaigns, packaging, and merch. My work blends bold illustration with design to build visual systems that feel distinct, expressive, and built to live in the real world. I’ve created artwork and merchandise for artists like Arcade Fire and DJO, and was nominated for a Juno Award for Album Artwork of the Year for Tegan & Sara’s Crybaby. My work has also been shortlisted for the World Illustration Awards. I’m typically brought in to take a direction and turn it into strong, cohesive visuals, whether that’s campaign assets, packaging, or illustration-led design systems. Best suited for teams that need high-quality execution with a clear point of view.…

Available to hire

I’m a Montreal-based designer and illustrator working across campaigns, packaging, and merch.

My work blends bold illustration with design to build visual systems that feel distinct, expressive, and built to live in the real world.

I’ve created artwork and merchandise for artists like Arcade Fire and DJO, and was nominated for a Juno Award for Album Artwork of the Year for Tegan & Sara’s Crybaby. My work has also been shortlisted for the World Illustration Awards.

I’m typically brought in to take a direction and turn it into strong, cohesive visuals, whether that’s campaign assets, packaging, or illustration-led design systems.

Best suited for teams that need high-quality execution with a clear point of view.

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Language

English
Fluent
French
Advanced

Work Experience

Head of Creative at Bic Inc - Skin Creative (Inkbox, Tattly Bodymark)
September 9, 2024 - Present
Designed and executed campaign, e-commerce, and brand assets Developed packaging systems and product visuals across multiple SKUs Created illustration-led assets and visual systems
Art Dirctor at Inkbox
March 7, 2022 - September 9, 2024
Executed campaigns across paid, social, and web Designed brand, packaging, and digital assets Directed photoshoots from concept to final delivery
Design Lead at Cardboardbox Project
August 13, 2018 - March 4, 2022
Designed merch, album artwork, and campaign visuals Built illustration-led design systems for physical products Collaborated directly with artists and creative teams
Packaging Designer at Mattel
August 7, 2017 - August 3, 2018
Designed packaging across global toy brands and multi-SKU product lines Worked within retail and production constraints while maintaining strong visual impact Developed a foundation in production-ready design and packaging systems
Illustrator & Designer at Minifists
February 26, 2017 - Present
Creates bold, expressive illustration across editorial, apparel, and brand collaborations. Develops distinct visual identities rooted in character and culture, partnering with clients to translate ideas into striking, story-driven artwork. Oversees creative direction end-to-end, from concept through execution, while continually evolving a recognizable, illustration-led voice.

Education

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Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Non-Profit Organization, Retail
    uniE621 Tegan & Sara — Album Artwork
    Contributed to the visual direction and execution of album artwork for Crybaby, nominated for a Juno Award for Album Artwork of the Year. Worked across typography, layout, and visual composition to build a cohesive identity for the release. The work extended across digital and physical formats. photo graphicdesigner illustrator branding designer logo albumartwork…
    uniE621 DJO — Illustration-Led Merch & Visual Identity
    Designed a series of illustration-led merch assets for DJO, building a visual language that translated across apparel and digital touchpoints. Focused on creating graphics that felt ownable and expressive while still working at scale across production. Deliverables included t-shirt graphics and supporting visual assets. graphicdesigner designer illustrator branding logo merchdesign musicmerchapparel…
    uniE621 Bar Suzanne — Illustration-Led T-Shirt Design
    Designed custom illustration for Bar Suzanne, creating a graphic that translates across apparel and reflects the tone and personality of the space. Focused on bold, wearable visuals that hold up both as merchandise and brand expression. branding merch illustrator designer graphicdesigner apparel merchdesign restaurant…
    uniE621 Freehand Tattoo Marker — Illustration-Led Packaging System
    Developed a full packaging system for Inkbox’s Freehand Tattoo Marker line, combining custom illustration and typography to create a more expressive, human visual identity. Designed to stand out in retail while remaining flexible across SKUs and formats. Work included packaging design, illustration, and visual system development. branding graphicdesigner illustration packaging CPG illustrator designer…
    uniE621 Bloom Coffee — Illustration-Led Packaging Concept
    Designed an illustration-led packaging concept for Bloom Coffee’s “Morning Ritual,” focusing on a more chaotic and honest take on daily routines rather than idealized lifestyle imagery. Built a visual system that translates across packaging formats while maintaining a strong, character-driven illustration style. graphicdesigner illustrator branding designer illustration packaging…
    uniE621 Overgarnished — Editorial Illustration (Spec)
    Created a series of editorial illustrations exploring food culture and excess, designed for publication-style layouts. Focused on building a consistent visual tone across a set of images while maintaining strong standalone compositions. illustrator illustration editorial editorialillustration spotillustration…