Becca McFarlane

ProAvailable to hire

I'm a Montreal-based designer and illustrator working across campaigns, packaging, and merch.

About

I’m a Montreal-based designer and illustrator working across campaigns, packaging, and merch.

My work blends bold illustration with design to build visual systems that feel distinct, expressive, and built to live in the real world.

I’ve created artwork and merchandise for artists like Arcade Fire and DJO, and was nominated for a Juno Award for Album Artwork of the Year for Tegan & Sara’s Crybaby. My work has also been shortlisted for the World Illustration Awards.

I’m typically brought in to take a direction and turn it into strong, cohesive visuals, whether that’s campaign assets, packaging, or illustration-led design systems.

Best suited for teams that need high-quality execution with a clear point of view.

  • Joined July 2025

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization
  • Retail

Projects · 6

Contributed to the visual direction and execution of album artwork for Crybaby, nominated for a Juno Award for Album Artwork of the Year. Worked across typography, layout, and visual composition to build a cohesive identity for the release. The work extended across digital and physical formats. photo graphicdesigner illustrator branding designer logo albumartwork

  • Designer
  • Photographer

Designed a series of illustration-led merch assets for DJO, building a visual language that translated across apparel and digital touchpoints. Focused on creating graphics that felt ownable and expressive while still working at scale across production. Deliverables included t-shirt graphics and supporting visual assets. graphicdesigner designer illustrator branding logo merchdesign musicmerchapparel

  • Graphic Designer
  • Illustrator

Designed custom illustration for Bar Suzanne, creating a graphic that translates across apparel and reflects the tone and personality of the space. Focused on bold, wearable visuals that hold up both as merchandise and brand expression. branding merch illustrator designer graphicdesigner apparel merchdesign restaurant

  • Illustrator

Developed a full packaging system for Inkbox’s Freehand Tattoo Marker line, combining custom illustration and typography to create a more expressive, human visual identity. Designed to stand out in retail while remaining flexible across SKUs and formats. Work included packaging design, illustration, and visual system development. branding graphicdesigner illustration packaging CPG illustrator designer

  • Art Director
  • Graphic Designer
  • Illustrator

Designed an illustration-led packaging concept for Bloom Coffee’s “Morning Ritual,” focusing on a more chaotic and honest take on daily routines rather than idealized lifestyle imagery. Built a visual system that translates across packaging formats while maintaining a strong, character-driven illustration style. graphicdesigner illustrator branding designer illustration packaging

  • Illustrator

Created a series of editorial illustrations exploring food culture and excess, designed for publication-style layouts. Focused on building a consistent visual tone across a set of images while maintaining strong standalone compositions. illustrator illustration editorial editorialillustration spotillustration

  • Book Illustrator
  • Freelance Digital Illustrator
  • Illustrator

Work experience· 5 roles

Head of Creative · Bic Inc - Skin Creative (Inkbox, Tattly Bodymark)Sep 2024 – Present · 2 yrs 3 mos

Designed and executed campaign, e-commerce, and brand assets Developed packaging systems and product visuals across multiple SKUs Created illustration-led assets and visual systems

Art Dirctor · InkboxMar 2022 – Sep 2024 · 2 yrs 7 mos

Executed campaigns across paid, social, and web Designed brand, packaging, and digital assets Directed photoshoots from concept to final delivery

Design Lead · Cardboardbox ProjectAug 2018 – Mar 2022 · 3 yrs 8 mos

Designed merch, album artwork, and campaign visuals Built illustration-led design systems for physical products Collaborated directly with artists and creative teams

Packaging Designer · MattelAug 2017 – Aug 2018 · 1 yr 1 mo
Illustrator & Designer · MinifistsFeb 2017 – Present · 9 yrs 10 mos

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