Twine

Bloom Coffee — Illustration-Led Packaging Concept

Becca McFarlane
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Designed an illustration-led packaging concept for Bloom Coffee’s “Morning Ritual,” focusing on a more chaotic and honest take on daily routines rather than idealized lifestyle imagery.

Built a visual system that translates across packaging formats while maintaining a strong, character-driven illustration style. #graphicdesigner #illustrator #branding #designer #illustration #packaging