DJO — Illustration-Led Merch & Visual Identity
Becca McFarlane
Published
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Designed a series of illustration-led merch assets for DJO, building a visual language that translated across apparel and digital touchpoints.
Focused on creating graphics that felt ownable and expressive while still working at scale across production.
Deliverables included t-shirt graphics and supporting visual assets. #graphicdesigner #designer #illustrator #branding #logo #merchdesign #musicmerch#apparel