Hi, I’m Mirjana Panin, a marketing and communications professional specializing in employer branding and internal/external communications. I’ve led employer branding initiatives across Serbia and BiH, built campaigns, organized events, and strengthened corporate presence on social media and in PR. I am a very experienced with social media calendars’ planning and realization and am normally a one-man-band in creating, maintaining and growing company’s social media pages, with emphasis on Linkedin, Facebook and Instagram. Producing regular reports of campaigns and organic social media performance is also something I am very experienced with, as well as with making relevant conclusions and recommendations for future activities. I am an independent but co-operative individual, able to work remotely under a contract-based part-time arrangement, as I am currently unemployed.
I combine storytelling with data-driven marketing, write blogs and press materials, develop CSR programs, and foster engaging staff and client communications. In every role I aim to attract, retain, and engage both talent and clients and customers while supporting the business goals.
I can easily relate to any topic, whether it is tech, finance or psychology and love working with people who are passionate about their work.
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