Hi, I’m Mirjana Panin, a marketing and communications professional specializing in employer branding and internal/external communications. I’ve led employer branding initiatives across Serbia and BiH, built campaigns, organized events, and strengthened corporate presence on social media and in PR. I am a very experienced with social media calendars' planning and realization and am normally a one-man-band in creating, maintaining and growing company's social media pages, with emphasis on Linkedin, Facebook and Instagram. Producing regular reports of campaigns and organic social media performance is also something I am very experienced with, as well as with making relevant conclusions and recommendations for future activities. I am an independent but co-operative individual, able to work remotely under a contract-based part-time arrangement, as I am currently unemployed. I combine storytelling with data-driven marketing, write blogs and press materials, develop CSR programs, and foster engaging staff and client communications. In every role I aim to attract, retain, and engage both talent and clients and customers while supporting the business goals. I can easily relate to any topic, whether it is tech, finance or psychology and love working with people who are passionate about their work.

Mirjana Panin

Hi, I’m Mirjana Panin, a marketing and communications professional specializing in employer branding and internal/external communications. I’ve led employer branding initiatives across Serbia and BiH, built campaigns, organized events, and strengthened corporate presence on social media and in PR. I am a very experienced with social media calendars' planning and realization and am normally a one-man-band in creating, maintaining and growing company's social media pages, with emphasis on Linkedin, Facebook and Instagram. Producing regular reports of campaigns and organic social media performance is also something I am very experienced with, as well as with making relevant conclusions and recommendations for future activities. I am an independent but co-operative individual, able to work remotely under a contract-based part-time arrangement, as I am currently unemployed. I combine storytelling with data-driven marketing, write blogs and press materials, develop CSR programs, and foster engaging staff and client communications. In every role I aim to attract, retain, and engage both talent and clients and customers while supporting the business goals. I can easily relate to any topic, whether it is tech, finance or psychology and love working with people who are passionate about their work.

Available to hire

Hi, I’m Mirjana Panin, a marketing and communications professional specializing in employer branding and internal/external communications. I’ve led employer branding initiatives across Serbia and BiH, built campaigns, organized events, and strengthened corporate presence on social media and in PR. I am a very experienced with social media calendars’ planning and realization and am normally a one-man-band in creating, maintaining and growing company’s social media pages, with emphasis on Linkedin, Facebook and Instagram. Producing regular reports of campaigns and organic social media performance is also something I am very experienced with, as well as with making relevant conclusions and recommendations for future activities. I am an independent but co-operative individual, able to work remotely under a contract-based part-time arrangement, as I am currently unemployed.

I combine storytelling with data-driven marketing, write blogs and press materials, develop CSR programs, and foster engaging staff and client communications. In every role I aim to attract, retain, and engage both talent and clients and customers while supporting the business goals.

I can easily relate to any topic, whether it is tech, finance or psychology and love working with people who are passionate about their work.

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Language

English
Fluent
Serbian
Fluent
Croatian
Fluent
Bosnian
Fluent

Work Experience

Head of Marketing and Communications at Opportunity Bank, JSC Novi Sad (rebranded as 3Bank)
January 1, 2008 - February 28, 2021
In charge of bank’s marketing activities (web sites, social media, digital advertising, content creation); responsible for brand and public relations (external reporting, cooperation with public media); internal communications (staff newsletters, bulletins, notices) including events; conducted brand/product research and staff engagement studies; reporting, policy writing, budgeting, and operational planning; development of promotional materials and press materials; networking with global financial inclusion stakeholders; organized staff, PR and CSR events including high-level meetings.
Human Resources Manager at Opportunity Bank, JSC Novi Sad (rebranded as 3Bank)
January 1, 2004 - December 31, 2007
In charge of payroll and bonuses, general HR administration (leave management, contracts, staff appraisals), recruitment, interviews, HR policies and procedures, reports, and events; staff trainings and company parties.
Employer Branding Manager at ProductDock
March 1, 2021 - September 30, 2021
Building the company's brand in the employee market in Serbia and BiH and supporting HR in recruitment activities; staff communications (newsletters, calls, staff updates, Slack activity); organizing and coordinating company events; competitor analysis and reporting; managing company social media profiles.
Employer Branding Manager at Ingsoftware
November 1, 2021 - June 30, 2025
Developing and implementing employer branding strategy & budget as the company’s first person in this position; creating and carrying out promotional campaigns and content strategy; maintaining company image on social media and IT job portals; organizing company events; writing blog posts, press releases, interviews; monthly staff newsletters; CSR strategy.
Contributing Writer at HelloWorld
November 1, 2024 - Present
Crafts engaging articles and blog posts for IT professionals (freelance).

Education

Post-graduate Certificate in Social Innovation Management at Amani Institute
January 1, 2021 - December 16, 2025
Post-graduate Applied Studies in Engineering Management at Faculty of Technical Sciences
January 1, 2018 - December 16, 2025
Bachelor Degree in Economics at DOBA Business School
January 1, 2011 - December 16, 2025
Expert in Climate and Renewable Energy Finance at Frankfurt School of Finance and Management
January 11, 2030 - December 16, 2025
Agile and SCRUM Master, Kanban Practitioner at Agile Humans
January 11, 2030 - December 16, 2025
Graphic Designer at IT Academy
January 11, 2030 - December 16, 2025

Qualifications

Inbound Marketing (HubSpot)
January 11, 2030 - December 16, 2025
Marketing in a Digital World (Coursera)
January 11, 2030 - December 16, 2025
Post-graduate Certificate in Social Innovation Management
January 1, 2021 - December 16, 2025
Post-graduate Applied Studies in Engineering Management
January 1, 2018 - December 16, 2025
Bachelor Degree in Economics
January 1, 2011 - December 16, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - December 16, 2025
Marketing in a Digital World (Coursera)
January 11, 2030 - December 16, 2025
Expert in Climate and Renewable Energy Finance
January 11, 2030 - December 16, 2025
Agile and SCRUM Master, Kanban Practitioner
January 11, 2030 - December 16, 2025
Graphic Designer
January 11, 2030 - December 16, 2025

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other