Madison Larstanna

Graphic Designer at Paris Baguette North America

Led creative direction for cross-channel seasonal campaigns across email, paid media, and in-café marketing; developed cohesive visual identities through typography, color, and art direction. Designed seasonal packaging extending campaign identities into retail touchpoints. Art directed seasonal product photoshoots with moodboards, shot lists, and on-set direction in collaboration with photographers and videographers. Created localized marketing assets including mailers, flyers, A-frame signage, grand opening materials, and promotional graphics. Managed creative workflows, production timelines, asset libraries, and version control across campaigns.

Junior Art Director at Imaginary Content

Designed eCommerce and digital marketing assets for Kraft Heinz brands across Amazon, Walmart, and Target, including mobile hero banners, carousel imagery, A+ content, and branded storefronts. Created mobile-optimized design variations using engagement insights to refine layouts, typography, and imagery placement for improved performance. Designed polished mockups and presentation decks to communicate creative concepts during client and internal reviews. Translated creative briefs into brand-compliant digital assets while maintaining consistency across multiple consumer product brands. Collaborated on art direction for product photoshoots, contributing to shot composition, styling, and high-end photo retouching.