I am a seasoned Creative Copywriter and Brand Strategist with over 10 years of experience crafting compelling content for global brands like Nike and Visa. I specialize in boosting engagement, driving sales, and delivering impactful storytelling that resonates with diverse audiences. My career journey has taken me across the Middle East and North Africa region, collaborating on innovative campaigns and leading creative teams to achieve remarkable results. I thrive on challenges and love creating content that not only elevates brands but also connects meaningfully with consumers.

Mohamed Sayed

I am a seasoned Creative Copywriter and Brand Strategist with over 10 years of experience crafting compelling content for global brands like Nike and Visa. I specialize in boosting engagement, driving sales, and delivering impactful storytelling that resonates with diverse audiences. My career journey has taken me across the Middle East and North Africa region, collaborating on innovative campaigns and leading creative teams to achieve remarkable results. I thrive on challenges and love creating content that not only elevates brands but also connects meaningfully with consumers.

Available to hire
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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Advanced

Work Experience

Creative Copywriter Director - Global Brand Creative (Part-time) at Nike Middle East and North Africa
February 1, 2022 - Present
Increased website traffic by 30% via engaging copy, led a creative team that boosted engagement by 40% and generated $6.5M in sales. Collaborated on ads and product descriptions, increasing revenue by 25%.
Senior Copywriter / Storyteller at Visa Middle East and North Africa Office
January 1, 2022 - August 15, 2025
Created award-winning “Meet Visa” ad achieving 1.5 million views in one week. Improved email campaign open rates by 30% and CTR by 20%. Increased social media engagement by 35% with compelling posts.
Senior UX Copywriter E-commerce at Sun & Sand Sports, Dubai, United Arab Emirates
December 1, 2020 - August 15, 2025
Increased clicks by 40% and sales by 20% for major brands. Improved website traffic by 35% and leads by 20% via content strategies. Contributed to $9M in sales through targeted marketing.
Social Media Marketing Manager at ASTUDIO, Dubai, United Arab Emirates
December 1, 2017 - August 15, 2025
Managed social media for brands like Bvlgari and W Hotel Dubai, increasing their visibility by 40%. Led a team of 8, improving content quality and increasing website traffic by 30%. Used creative posts to grow the brand’s audience and sales.

Education

Master of Business Administration - MBA in Business, Management, Marketing, and Related Support Services at The American University in Cairo
January 1, 2008 - December 1, 2010
Bachelor of Commerce - BCom in Accounting and Business/Management at Assiut University
January 1, 2000 - December 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Financial Services, Travel & Hospitality