Luxury FMCG Retails Marketing Campaign - APAC Markets

Goal: Brand awareness
Objective: Traffic to website and Offline stores
Markets: Hong Kong, Macau, China, Taiwan
Key Achievements:
Over 5 million impression and 3 million social media traffic - WeChat, Facebook, RED, TikTok
Cost per followers of WeChat account decreased 20% within 3 months of the Marketing campaign
General stores traffic increased 10-15% by the marketing campaign and 5% can be tracked due to offline promotion code