International Mobile and Home Appliance Retails - DTC Ecomm Markets Strategy and Campaign Planner

Instrumental in developing tailor-made marketing strategies for significant campaigns with approx. 2M per month media budget.

Proficient in utilizing GA4, SA360, DV360 and Meta,Twitter and Linkeidn, to dissect complex challenges, discerning critical insights for deep-dive analytics and insightful audience reporting, enabling a thorough understanding of user behaviours.

Championed a work smart philosophy to balance client success with team well-being, resulting in streamlined processes and increased productivity, ensuring high job satisfaction and superior results with significant growth for clients’ ROAS/ROI with 25-30% YoY improvement.