L'Oréal Group - Ecommerce and Retails Store

Client objective:
Build up the Marketing Awareness campaign and performance driven strategy to approach Chinese tourists for L’Oréal Group key brands - NYC/Maybelline New York

Digital Solutions:
Overall China Cross-border Strategy Planning
WeChat campaign management
O2O strategy approaches and management
Data analysis within all Social Media channels

Key Achievements:
Over 5 million impression and 3 million social media traffic
Cost per followers of WeChat account decreased 20% within 3 months of the Marketing campaign
General stores traffic increased 10-15% by the marketing campaign and 5% can be tracked due to offline promotion code